Investigative Report By Senator Warren Details Failures By Equifax From Massive Data Breach

Equifax logo Earlier this month, U.S. Senator Elizabeth Warren (Democrat - Massachusetts) issued a report about her office's investigation in to the massive Equifax data breach. Key findings from the report:

  1. "Equifax Set up a Flawed System to Prevent and Mitigate Data Security Problems. The breach was made possible because Equifax adopted weak cybersecurity measures that did not adequately protect consumer data. The company failed to prioritize cybersecurity and failed to follow basic procedures that would have prevented or mitigated the impact of the breach. For example, Equifax was warned of the vulnerability in the web application software Apache Struts that was used to breach its system, and emailed staff to tell them to fix the vulnerability – but then failed to confirm that the fixes were made...
  2. Equifax Ignored Numerous Warnings of Risks to Sensitive Data. Equifax had ample warning of weaknesses and risks to its systems. Equifax received a specific warning from the Department of Homeland Security about the precise vulnerability that hackers took advantage of to breach the company’s systems. The company had been subject to several smaller breaches in the years prior to the massive 2017 breach, and several outside experts identified and reported weaknesses...
  3. Equifax Failed to Notify Consumers, Investors, and Regulators about the Breach in a Timely and Appropriate Fashion. The breach occurred on May 13, 2017, and Equifax first observed suspicious signs of a problem on July 29, 2017. But Equifax failed to notify consumers, investors, business partners, and the appropriate regulators until 40 days after the company discovered the breach. By failing to provide adequate information in a timely fashion, Equifax robbed consumers of the ability to take precautionary measures to protect themselves...
  4. Equifax Took Advantage of Federal Contracting Loopholes and Failed to Adequately Protect Sensitive IRS Taxpayer Data. Soon after the breach was announced, Equifax and the IRS were engulfed in controversy amid news that the IRS was signing a new $7.2 mil lion contract with the company. Senator Warren’s investigation revealed that Equifax used contracting loopholes to force the IRS into signing this “bridge” contract, and the contract was finally cancelled weeks later by the IRS after the agency learned of additional weaknesses in Equifax security that potentially endangered taxpayer data.
  5. Equifax’s Assistance and Information Provided to Consumers Following the Breach was Inadequate. Equifax took 40 days to prepare a response for the public before finally announcing the extent of the breach – and e ven after this delay, the company failed to respond appropriately. Equifax had an inadequate crisis management plan and failed to follow their own procedures for notifying consumers. Consumers who called the Equifax call center had hours-long waits. The website set up by Equifax to assist consumers was initially unable to give individuals clarity other than to tell them that their information “may” have been hacked – and that website had a host of security problems in its own right. Equifax delayed their public notice in part because the company spent almost two weeks trying to determine precisely which consumers were affected..."

Senator Warren's investigation was one of several underway. The importance of this investigative report cannot be overstated for several reasons. First, the three national credit reporting agencies (e.g., Equifax, Experian, and TransUnion) maintain reports about the credit histories and worthiness of all adults in the United States. That's extremely sensitive -- and valuable -- information that affects just about everyone. And, the country's economy relies on the accuracy and security of credit reports.

Second, Mick Mulvaney, the interim director appointed by President Trump to head the Consumer Financial Protection Bureau (CFPB), announced a halt to its investigation of the Equifax breach. This makes Senator Warren's investigative report even more important. Third, the massive Equifax data breach affected at least 143 million persons in the United States... about 44 percent of the United States population... almost half. Nobody in their right mind wants to experience that again, so a thorough investigation seems wise, appropriate, and necessary.

The credit reporting industry includes national agencies, regional agencies, and a larger list of "consumer reporting companies" -- businesses that collect information about consumers into reports for a variety of decisions about credit, employment, residential rental housing, insurance, and more. The CFPB compiled this larger list in 2017 (Adobe PDF; 264k bytes).

Senator Warren's report highlighted fixes needed:

"Federal Legislation is Necessary to Prevent and Respond to Future Breaches. Equifax and other credit reporting agencies collect consumer data without permission, and consumers have no way to prevent their data from being collected and held by the company – which was more focused on its own profits and growth than on protecting the sensitive personal information of millions of consumers. This breach and the response by Equifax illustrate the need for federal legislation that (1) establishes appropriate fines for credit reporting agencies that allow serious cybersecurity breaches on their watches; and (2) empowers the Federal Trade Commission to establish basic standards to ensure that credit reporting agencies are adequately protecting consumer data."

Download the full report (Adobe PDF; 672k bytes) titled, "Bad Credit: Uncovering Equifax's Failure to Protect Americans' Personal Information." Senator Warren's report is also available here. The CFPB list of consumer reporting companies is also available here.

My personal view: data breaches like Equifax's will stop only after executives at credit reporting agencies suffer direct consequences for failed information security: jail time or massive personal fines. There has to be consequences. What do you think?


I Approved This Facebook Message — But You Don’t Know That

[Editor's note: today's guest post, by reporters at ProPublica, is the latest in a series about advertising and social networking sites. It is reprinted with permission.]

Facebook logo By Jennifer Valentino-DeVries, ProPublica

Hundreds of federal political ads — including those from major players such as the Democratic National Committee and the Donald Trump 2020 campaign — are running on Facebook without adequate disclaimer language, likely violating Federal Election Commission (FEC) rules, a review by ProPublica has found.

An FEC opinion in December clarified that the requirement for political ads to say who paid for and approved them, which has long applied to print and broadcast outlets, extends to ads on Facebook. So we checked more than 300 ads that had run on the world’s largest social network since the opinion, and that election-law experts told us met the criteria for a disclaimer. Fewer than 40 had disclosures that appeared to satisfy FEC rules.

“I’m totally shocked,” said David Keating, president of the nonprofit Institute for Free Speech in Alexandria, Virginia, which usually opposes restrictions on political advertising. “There’s no excuse,” he said, looking through our database of ads.

The FEC can investigate possible violations of the law and fine people up to thousands of dollars for breaking it — fines double if the violation was “knowing and willful,” according to the regulations. Under the law, it’s up to advertisers, not Facebook, to ensure they have the right disclaimers. The FEC has not imposed penalties on any Facebook advertiser for failing to disclose.

An FEC spokeswoman declined to say whether the commission has any recent complaints about lack of disclosure on Facebook ads. Enforcement matters are confidential until they are resolved, she said.

None of the individuals or groups we contacted whose ads appeared to have inadequate disclaimers, including the Democratic National Committee and the Trump campaign, responded to requests for comment. Facebook declined to comment on ProPublica’s findings or the December opinion. In public documents, the company has urged the FEC to be “flexible” in what it allows online, and to develop a policy for all digital advertising rather than focusing on Facebook.

Insufficient disclaimers can be minor technicalities, not necessarily evidence of intent to deceive. But the pervasiveness of the lapses ProPublica found suggests a larger problem that may raise concerns about the upcoming midterm elections — that political advertising on the world’s largest social network isn’t playing by rules intended to protect the public.

Unease about political ads on Facebook and other social networking sites has intensified since internet companies acknowledged that organizations associated with the Russian government bought ads to influence U.S. voters during the 2016 election. Foreign contributions to campaigns for U.S. federal office are illegal. Online, advertisers can target ads to relatively small groups of people. Once the marketing campaign is over, the ads disappear. This makes it difficult for the public to scrutinize them.

The FEC opinion is part of a push toward more transparency in online political advertising that has come in response to these concerns. In addition to handing down the opinion in a specific case, the FEC is preparing new rules to address ads on social media more broadly. Three senators are sponsoring a bill called the Honest Ads Act, which would require internet companies to provide more information on who is buying political ads. And earlier this month, the election authority in Seattle said Facebook was violating a city law on election-ad disclosures, marking a milestone in municipal attempts to enforce such transparency.

Facebook itself has promised more transparency about political ads in the coming months, including “paid for by” disclosures. Since late October it has been conducting tests in Canada that publish ads on an advertiser’s Facebook page, where people can see them even without being part of the advertiser’s target audience. Those ads are only up while the ad campaign is running, but Facebook says it will create a searchable archive for federal election advertising in the U.S. starting this summer.

ProPublica found the ads using a tool called the Political Ad Collector, which allows Facebook users to automatically send us the political ads that were displayed on their news feeds. Because they reflect what users of the tool are seeing, the ads in our database aren’t a representative sample.

The disclaimers required by the FEC are familiar to anyone who has seen a print or television political ad — think of a candidate saying, “I’m ____, and I approved this message,” at the end of a TV commercial, or a “paid for by” box at the bottom of a newspaper advertisement. They’re intended to make sure the public knows who is paying to support a candidate, and to prevent people from falsely claiming to speak on a candidate’s behalf.

The system does have limitations, reflecting concerns that overuse of disclaimers could inhibit free speech. For starters, the rules apply only to certain types of political ads. Political committees and candidates have to include disclaimers, as do people seeking donations or conducting “express advocacy.” To count as express advocacy, an ad typically must mention a candidate and use certain words clearly campaigning for or against a candidate — such as “vote for,” “reject” or “re-elect.” And the regulations only apply to federal elections, not state and local ones.

The rules also don’t address so-called “issue” ads that advocate a policy stance. These ads may include a candidate’s name without a disclaimer, as long as they aren’t funded by a political committee or candidate and don’t use express-advocacy language. Many of the political ads purchased by Russian groups in 2016 attempted to influence public opinion without mentioning candidates at all — and would not require disclosure even today.

Enforcement of the law often relies on political opponents or a member of the public complaining to the FEC. If only supporters see an ad, as might be the case online, a complaint may never come.

The disclaimer law was last amended in 2002, but online advertising has changed so rapidly that several experts said the FEC has had trouble keeping up. In 2002, the commission found that paid text message ads were exempt from disclosure under the “small-items exception” originally intended for buttons, pins and the like. What counts as small depends on the situation and is up to the FEC.

In 2010, the FEC considered ads on Google that had no graphics or photos and were limited to 95 characters of text. Google proposed that disclaimers not be part of the ads themselves but be included on the web pages that users would go to after clicking on the ads; the FEC agreed.

In 2011, Facebook asked the FEC to allow political ads on the social network to run without disclosures. At the time, Facebook limited all ads on its platform to small, “thumbnail” photos and brief text of only 100 or 160 characters, depending on the type of ad. In that case, the six-person FEC couldn’t muster the four votes needed to issue an opinion, with three commissioners saying only limited disclosure was required and three saying the ads needed no disclosure at all, because it would be “impracticable” for political ads on Facebook to contain more text than other ads. The result was that political ads on Facebook ran without the disclaimers seen on other types of election advertising.

Since then, though, ads on Facebook have expanded. They can now include much more text, as well as graphics or photos that take up a large part of the news feed’s width. Video ads can run for many minutes, giving advertisers plenty of time to show the disclaimer as text or play it in a voiceover.

Last October, a group called Take Back Action Fund decided to test whether these Facebook ads should still be exempt from the rules.

“For years now, people have said, ‘Oh, don’t worry about the rules, because the FEC doesn’t enforce anything on Facebook,’” said John Pudner, president of Take Back Action Fund, which advocates for campaign finance reform. Many political consultants “didn’t think you ever needed a disclaimer on a Facebook ad,” said Pudner, a longtime campaign consultant to conservative candidates.

Take Back Action Fund came up with a plan: Ask the FEC whether it should include disclosures on ads that the group thought clearly needed them.

The group told the FEC it planned to buy “express advocacy” ads on Facebook that included large images or videos on the news feed. In its filing, Take Back Action Fund provided some sample text it said it was thinking of using: “While [Candidate Name] accuses the Russians of helping President Trump get elected, [s/he] refuses to call out [his/her] own Democrat Party for paying to create fake documents that slandered Trump during his presidential campaign. [Name] is unfit to serve.”

In a comment filed with the FEC in the matter, the Internet Association trade group, of which Facebook is a member, asked the commission to follow the precedent of the 2010 Google case and allow a “one-click” disclosure that didn’t need to be on the ad itself but could be on the web page the ad led to.

The FEC didn’t follow that recommendation. It said unanimously that the ads needed full disclaimers.

The opinion, handed down Dec. 15, was narrow, saying that if any of the “facts or assumptions” presented in another case were different in a “material” way, the opinion could not be relied upon. But several legal experts who spoke with ProPublica said the opinion means anyone who would have to include disclaimers in traditional advertising should now do so on large Facebook image ads or video ads — including candidates, political committees and anyone using express advocacy.

“The functionality and capabilities of today’s Facebook Video and Image ads can accommodate the information without the same constrictions imposed by the character-limited ads that Facebook presented to the Commission in 2011,” three commissioners wrote in a concurring statement. A fourth commissioner went further, saying the commission’s earlier decision in the text messaging case should now be completely superseded. The remaining two commissioners didn’t comment beyond the published opinion.

“We are overjoyed at the decision and hope it will have the effect of stopping anonymous attacks,” said Pudner, of Take Back Action Fund. “We think that this is a matter of the voter’s right to know.” He added that the group doesn’t intend to purchase the ads.

This year, the FEC plans to tackle concerns about digital political advertising more generally. Facebook favors such an industry-wide approach, partly for competitive reasons, according to a comment it submitted to the commission.

“Facebook strongly supports the Commission providing further guidance to committees and other advertisers regarding their disclaimer obligations when running election-related Internet communications on any digital platform,” Facebook General Counsel Colin Stretch wrote to the FEC.

Facebook was concerned that its own transparency efforts “will apply only to advertising on Facebook’s platform, which could have the unintended consequence of pushing purchasers who wish to avoid disclosure to use other, less transparent platforms,” Stretch wrote.

He urged the FEC to adopt a “flexible” approach, on the grounds that there are many different types of online ads. “For example, allowing ads to include an icon or other obvious indicator that more information about an ad is available via quick navigation (like a single click) would give clear guidance.”

To test whether political advertisers were following the FEC guidelines, we searched for large U.S. political ads that our tool gathered between Dec. 20 — five days after the opinion — and Feb. 1. We excluded the small ads that run on the right column of Facebook’s website. To find ads that were most likely to fall under the purview of the FEC regulations, we searched for terms like “committee,” “donate” and “chip in.” We also searched for ads that used express advocacy language such as, “for Congress,” “vote against,” “elect” or “defeat.” We left out ads with state and local terms such as “governor” or “mayor,” as well as ads from groups such as the White House Historical Association or National Audubon Society that were obviously not election-oriented. Then we examined the ads, including the text and photos or graphics.

Of nearly 70 entities that ran ads with a large photo or graphic in addition to text, only two used all of the required disclaimer language. About 20 correctly indicated in some fashion the name of the committee associated with the ad but omitted other language, such as whether the ad was endorsed by a candidate. The rest had more significant shortcomings. Many of those that didn’t include disclosures were for relatively inexperienced candidates for Congress, but plenty of seasoned lawmakers and major groups failed to use the proper language as well.

For example, one ad said, “It’s time for Donald Trump, his family, his campaign, and all of his cronies to come clean about their collusion with Russia.” A photo of Donald Trump appeared over a black and red map of Russia, overlaid by the text, “Stop the Lies.” The ad urged people to “Demand Answers Today” and “Sign Up.”

At the top, the ad identified the Democratic Party as the sponsor, and linked to the party’s Facebook page. But, under FEC rules, it should have named the funder, the Democratic National Committee, and given the committee’s address or website. It should also have said whether the ad was endorsed by any candidate. It didn’t. The only nod to the national committee was a link to my.democrats.org, which is paid for by the DNC, at the bottom of the ad. As on all Facebook ads, the word “Sponsored” was included at the top.

Advertisers seemed more likely to put the proper disclaimers on video ads, especially when those ads appeared to have been created for television, where disclaimers have been mandatory for years. Videos that didn’t look made for TV were less likely to include a disclaimer.

One ad that said it was from Donald J. Trump consisted of 20 seconds of video with an American flag background and stirring music. The words “Donate Now! And Enter for a Chance To Win Dinner With Trump!” materialized on the screen with dramatic thuds and crashes. The ad linked to Trump’s Facebook page, and a “Donate” button at the bottom of the ad linked to a website that identified the president’s re-election committee, Donald J. Trump for President, Inc., as its funder. It wasn’t clear on the ad whether Trump himself or his committee paid for it, which should have been specified under FEC rules.

The large majority of advertisements we collected — both those that used disclosures and those that didn’t — were for liberal groups and politicians, possibly reflecting the allegiances of the ProPublica readers who installed our ad-collection tool. There were only four Republican advertisers among the ads we analyzed.

It’s not clear why advertisers aren’t following the FEC regulations. Keating, of the Institute for Free Speech, suggested that advertisers might think the word “Sponsored” and a link to their Facebook page are enough and that reasonable people would know they had paid for the ad.

Others said social media marketers may simply be slow in adjusting to the FEC opinion.

“It’s entirely possible that because disclaimers haven’t been included for years now, candidates and committees just aren’t used to putting them on there,” said Brendan Fischer, director of the Federal and FEC Reform Program at the Campaign Legal Center, the group that provided legal services to Take Back Action Fund. “But they should be on notice,” he added.

There were only two advertisers we saw that included the full, clear disclosures required by the FEC on their large image ads. One was Amy Klobuchar, a Democratic senator from Minnesota who is a co-sponsor of the Honest Ads Act. The other was John Moser, an IT security professional and Democratic primary candidate in Maryland’s 7th Congressional District who received $190 in contributions last year, according to his FEC filings.

Reached by Facebook Messenger, Moser said he is running because he has a plan for ending poverty in the U.S. by restructuring Social Security into a “universal dividend” that gives everyone over age 18 a portion of the country’s per capita income. He complained that Facebook doesn’t make it easy for political advertisers to include the required disclosures. “You have to wedge it in there somewhere,” said Moser, who faces an uphill battle against longtime U.S. Rep. Elijah Cummings. “They need to add specific support for that, honestly.”

Asked why he went to the trouble to put the words on his ad, Moser’s answer was simple: “I included a disclosure because you're supposed to.”

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Unilever To Social Networking Sites: Drain The Online Swamp Or Lose Business

Unilever logo Unilever has placed tech companies and social networking sites on notice... chiefly Facebook and Google. Adweek reported:

"Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms—namely Facebook and YouTube—to step up their efforts in combating divisive content, hate speech and fake news. “I don’t think for a second where the internet right now is how the platforms dreamt it would be,” Weed told Adweek in an interview at the event."

After promising promised to improve the transparency of advertising on its platform, Facebook's program hasn't proceeded smoothly. Unilever spends about $9 billion annually in advertising, with more than 140 brands globally -- all spanning several categories including food and drink (e.g., Ben & Jerry's, Breyers, Country Crock, Hellmann's, Mazola, Knorr, Lipton, Promise), home care, and personal care products (e.g., Axe, Caress, Degree, Dove, Sunsilk, TRESemme, Vaseline). Adweek also reported:

"Much like Procter & Gamble CMO Marc Pritchard—who spoke at the IAB’s 2017 event and outlined a multipronged, yearlong plan—Weed is looking to pressure tech companies to increase their resources on cleaning up the platforms..."

BBC News reported:

"Unilever has pledged to: a) Not invest in platforms that do not protect children or create division in society; b) Only invest in platforms that make a positive contribution to society; c) Tackle gender stereotypes in advertising; and d) Only partner with companies creating a responsible digital infrastructure... At the World Economic Forum in Davos last month Prime Minister Theresa May called on investors to put pressure on tech firms to tackle the problem much more quickly. In December, the European Commission warned the likes of Facebook, Google, YouTube, Twitter and other firms that it was considering legislation if self-regulation continued to fail."

That's great. It'll be interesting to see which, if any other corporate marketers, make pledges similar to Unilever's. Susan Wojcicki, the CEO of Google's YouTube, issued a brief response. MediaPost reported:

"We want to do the right set of things to build [Unilever’s] trust. They are building brands on YouTube, and we want to be sure that our brand is the right place to build their brand."She added that "based on the feedback we had from them," YouTube changed its rules for what channels could be monetized, and began to have humans review all videos uploaded to Google Preferred..."

In December 2017, Youtube pledged a staff of 10,000 to root out divisive video content in 2018. We'll see if tech companies meet their promises. Consumers don't want to wade through social sites filled with divisive, hate, and fake-news content.


Facebook’s Experiment in Ad Transparency Is Like Playing Hide And Seek

[Editor's note: today's guest post, by the reporters at ProPublica, explores a new global program Facebook introduced in Canada. It is reprinted with permission.]

Facebook logo By Jennifer Valentino-DeVries, ProPublica

Shortly before a Toronto City Council vote in December on whether to tighten regulation of short-term rental companies, an entity called Airbnb Citizen ran an ad on the Facebook news feeds of a selected audience, including Toronto residents over the age of 26 who listen to Canadian public radio. The ad featured a photo of a laughing couple from downtown Toronto, with the caption, “Airbnb hosts from the many wards of Toronto raise their voices in support of home sharing. Will you?”

Placed by an interested party to influence a political debate, this is exactly the sort of ad on Facebook that has attracted intense scrutiny. Facebook has acknowledged that a group with ties to the Russian government placed more than 3,000 such ads to influence voters during the 2016 U.S. presidential campaign.

Facebook has also said it plans to avoid a repeat of the Russia fiasco by improving transparency. An approach it’s rolling out in Canada now, and plans to expand to other countries this summer, enables Facebook users outside an advertiser’s targeted audience to see ads. The hope is that enhanced scrutiny will keep advertisers honest and make it easier to detect foreign interference in politics. So we used a remote connection, called a virtual private network, to log into Facebook from Canada and see how this experiment is working.

The answer: It’s an improvement, but nowhere near the openness sought by critics who say online political advertising is a Wild West compared with the tightly regulated worlds of print and broadcast.

The new strategy — which Facebook announced in October, just days before a U.S. Senate hearing on the Russian online manipulation efforts — requires every advertiser to have a Facebook page. Whenever the advertiser is running an ad, the post is automatically placed in a new “Ads” section of the Facebook page, where any users in Canada can view it even if they aren’t part of the intended audience.

Facebook has said that the Canada experiment, which has been running since late October, is the first step toward a more robust setup that will let users know which group or company placed an ad and what other ads it’s running. “Transparency helps everyone, especially political watchdog groups and reporters, keep advertisers accountable for who they say they are and what they say to different groups,” Rob Goldman, Facebook’s vice president of ads, wrote before the launch.

While the new approach makes ads more accessible, they’re only available temporarily, can be hard to find, and can still mislead users about the advertiser’s identity, according to ProPublica’s review. The Airbnb Citizen ad — which we discovered via a ProPublica tool called the Political Ad Collector — is a case in point. Airbnb Citizen professed on its Facebook page to be a “community of hosts, guests and other believers in the power of home sharing to help tackle economic, environmental and social challenges around the world.” Its Facebook page didn’t mention that it is actually a marketing and public policy arm of Airbnb, a for-profit company.

Propublica-airbnb-citizen-adThe ad was part of an effort by the company to drum up support as it fought rental restrictions in Toronto. “These ads were one of the many ways that we engaged in the process before the vote,” Airbnb said. However, anyone who looked on Airbnb’s own Facebook page wouldn’t have found it.

Airbnb told ProPublica that it is clear about its connection to Airbnb Citizen. Airbnb’s webpage links to Airbnb Citizen’s webpage, and Airbnb Citizen’s webpage is copyrighted by Airbnb and uses part of the Airbnb logo. Airbnb said Airbnb Citizen provides information on local home-sharing rules to people who rent out their homes through Airbnb. “Airbnb has always been transparent about our advertising and public engagement efforts,” the statement said.

Political parties in Canada are already benefiting from the test to investigate ads from rival groups, said Nader Mohamed, digital director of Canada’s New Democratic Party, which has the third largest representation in Canada’s Parliament. “You’re going to be more careful with what you put out now, because you could get called on it at any time,” he said. Mohamed said he still expects heavy spending on digital advertising in upcoming campaigns.

After launching the test, Facebook demonstrated its new process to Elections Canada, the independent agency responsible for conducting federal elections there. Elections Canada recommended adding an archive function, so that ads no longer running could still be viewed, said Melanie Wise, the agency’s assistant director for media relations and issues management. The initiative is “helpful” but should go further, Wise said.

Some experts were more critical. Facebook’s new test is “useless,” said Ben Scott, a senior advisor at the think tank New America and a fellow at the Brookfield Institute for Innovation + Entrepreneurship in Toronto who specializes in technology policy. “If an advertiser is inclined to do something unethical, this level of disclosure is not going to stop them. You would have to have an army of people checking pages constantly.”

More effective ways of policing ads, several experts said, might involve making more information about advertisers and their targeting strategies readily available to users from links on ads and in permanent archives. But such tactics could alienate advertisers reluctant to share information with competitors, cutting into Facebook’s revenue. Instead, in Canada, Facebook automatically puts ads up on the advertiser’s Facebook page, and doesn’t indicate the target audience there.

Facebook’s test represents the least the company can do and still avoid stricter regulation on political ads, particularly in the U.S., said Mark Surman, a Toronto resident and executive director of Mozilla, a nonprofit Internet advocacy group that makes the Firefox web browser. “There are lots of people in the company who are trying to do good work. But it’s obvious if you’re Facebook that you’re trying not to get into a long conversation with Congress,” Surman said.

Facebook said it’s listening to its critics. “We’re talking to advertisers, industry folks and watchdog groups and are taking this kind of feedback seriously,” Rob Leathern, Facebook director of product management for ads, said in an email. “We look forward to continue working with lawmakers on the right solution, but we also aren’t waiting for legislation to start getting solutions in place,” he added. The company declined to provide data on how many people in Canada were using the test tools.

Facebook is not the only internet company facing questions about transparency in advertising. Twitter also pledged in October before the Senate hearing that “in the coming weeks” it would build a platform that would “offer everyone visibility into who is advertising on Twitter, details behind those ads, and tools to share your feedback.” So far, nothing has been launched.

Facebook has more than 23 million monthly users in Canada, according to the company. That’s more than 60 percent of Canada’s population but only about 1 percent of Facebook’s user base. The company has said it is launching its new ad-transparency plan in Canada because it already has a program there called the Canadian Election Integrity Initiative. That initiative was in response to a Canadian federal government report, “Cyber Threats to Canada’s Democratic Process,” which warned that “multiple hacktivist groups will very likely deploy cyber capabilities in an attempt to influence the democratic process during the 2019 federal election.” The election integrity plan promotes news literacy and offers a guide for politicians and political parties to avoid getting hacked.

Compared to the U.S., Canada’s laws allow for much stricter government regulation of political advertising, said Michael Pal, a law professor at the University of Ottawa. He said Facebook’s transparency initiative was a good first step but that he saw the extension of strong campaign rules into internet advertising as inevitable in Canada. “This is the sort of question that, in Canada, is going to be handled by regulation,” Pal said.

Several Canadian technology policy experts who spoke with ProPublica said Facebook’s new system was too inconvenient for the average user. There’s no central place where people can search the millions of ads on Facebook to see what ads are running about a certain subject, so unless users are part of the target audience, they wouldn’t necessarily know that a group is even running an ad. If users somehow hear about an ad or simply want to check whether a company or group is running one, they must first navigate to the group’s Facebook page and then click a small tab on the side labeled “Ads” that runs alongside other tabs such as “Videos” and “Community.” Once the user clicks the “Ads” tab, a page opens showing every ad that the page owner is running at that time, one after another.

The group’s Facebook page isn’t always linked from the text of the ad. If it isn’t, users can still find the Facebook page by navigating to the “Why am I seeing this?” link in a drop-down menu at the top right of each ad in their news feed.

As soon as a marketing campaign is over, an ad can no longer be found on the “Ads” page at all. When ProPublica checked the Airbnb Citizen Facebook page a week after collecting the ad, it was no longer there.

Because the “Ads” page also doesn’t disclose the demographics of the advertiser’s target audience, people can only see that data on ads that were aimed at them and were on their own Facebook news feed. Without this information, people outside an ad’s selected audience can’t see to whom companies or politicians are tailoring their messages. ProPublica reported last year that dozens of major companies directed recruitment ads on Facebook only to younger people — information that would likely interest older workers, but would still be concealed from them under the new policy. One recent ad by Prime Minister Justin Trudeau was directed at “people who may be similar to” his supporters, according to the Political Ad Collector data. Under the new system, people who don’t support Trudeau could see the ad on his Facebook page, but wouldn’t know why it was excluded from their news feeds.

Facebook has promised new measures to make political ads more accessible. When it expands the initiative to the U.S., it will start building a searchable electronic archive of ads related to U.S. federal elections. This archive will include details on the amount of money spent and demographic information about the people the ads reached. Facebook will initially limit its definition of political ads to those that “refer to or discuss a political figure” in a federal election, the company said.

The company hasn’t said what, if any, archive will be created for ads for state and local contests, or for political ads in other countries. It has said it will eventually require political advertisers in other countries, and in state elections in the U.S., to provide more documentation, but it’s not clear when that will happen.

Ads that aren’t political will be available under the same system being tested in Canada now.

Even an archive of the sort Facebook envisions wouldn’t solve the problems of misleading advertising on Facebook, Surman said. “It would be interesting to journalists and researchers trying to track this issue. But it won’t help users make informed choices about what ads they see,” he said. That’s because users need more information alongside the ads they are seeing on their news feeds, not in a separate location, he said.

The Airbnb Citizen ad wasn’t the only tactic that Airbnb adopted in an apparent attempt to sway the Toronto City Council. It also packed the council galleries with supporters on the morning of the vote, according to The Globe and Mail. Still, its efforts appear to have been unsuccessful.

On Dec. 6, two days after a reader sent us the ad, the City Council voted to keep people from renting a space that wasn’t their primary residence and stop homeowners from listing units such as basement apartments.

Filed under: Technology

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Advertising Agency Paid $2 Million To Settle Deceptive Advertising Charges

Marketing Architects inc. The U.S. Federal Trade Commission (FTC) announced that Minneapolis-based Marketing Architects, Inc. (MAI):

"... an advertising agency that created and disseminated allegedly deceptive radio ads for weight-loss products marketed by its client, Direct Alternatives, has agreed to pay $2 million to the Federal Trade Commission and State of Maine Attorney General’s Office to settle their complaint..."

First, some background. According to the FTC, MAI created advertising for several products (e.g., Puranol, Pur-Hoodia Plus, Acai Fresh, AF Plus, and Final Trim) by Direct Alternatives from 2006 through February 2015. Then, in 2016 the FTC and the State of Maine settled allegations against Direct Alternatives, which required the company to halt deceptive advertising and illegal billing practices.

Additional background according to the FTC: MAI previously created weight-loss ads for Sensa Products, LLC between March 2009 and May 2011. The FTC filed a complaint against Sensa in 2014, and subsequently Sensa agreed to refund $26.5 million to defrauded consumers. So, there's important, relevant history.

In the latest action, the joint complaint alleged that MAI created and disseminated radio ads with false or unsubstantiated weight-loss claims for AF Plus and Final Trim. Besides:

"... receiving FTC’s Sensa order, MAI was previously made aware of the need to have competent and reliable scientific evidence to back up health claims. Among other things, the complaint alleges that Direct Alternatives provided MAI with documents indicating that some of the weight-loss claims later challenged by the FTC needed to be supported by scientific evidence.

The complaint further charges that MAI developed and disseminated fictitious weight-loss testimonials and created radio ads for weight-loss products falsely disguised as news stories. Finally, the complaint charges MAI with creating inbound call scripts that failed to adequately disclose that consumers would be automatically enrolled in negative-option (auto-ship) continuity plans."

The latest action includes a proposed court order to ban MAI from making weight-loss claims about products the FTC has already advised as false, and:

"... requires MAI to have competent and reliable scientific evidence to support any other claims about the health benefits or efficacy of weight-loss products, and prohibits it from misrepresenting the existence or outcome of tests or studies. In addition, the order prohibits MAI from misrepresenting the experience of consumer testimonialists or that paid commercial advertising is independent programming."

This action is a reminder to advertising and digital agency executives everywhere: ensure that claims are supported by competent, reliable scientific evidence.

Good. Kudos to the FTC for these enforcement actions and for protecting consumers.


Mystery Package Scam Operating on Amazon Site. What It Is, The Implications, And Advice For Victims

Amazon logo Last fall, a couple living in a Boston suburb started receiving packages they didn't order from Amazon, the popular online retailer. The Boston Globe reported that the couple living in Acton, Massachusetts:

"... contacted Amazon, only to be told that the merchandise was paid for with a gift card. No sender’s name, no address. While they’ve never been charged for anything, they fear they are being used in a scam... The first package from Amazon landed on Mike and Kelly Gallivan’s front porch in October. And they have continued to arrive, packed with plastic fans, phone chargers, and other cheap stuff, at a rate of one or two a week."

The packages were delivered to the intended recipient. Nobody knows who sent the items: wireless chargers, a high-intensity flashlight, a Bluetooth speaker, a computer vacuum cleaner, LED tent lamps, USB cables, and more. After receiving 25 packages since October, the couple now wants it to stop. What seemed funny at first, is now a nuisance.

The Gallivans are not alone. CBC News reported that students at several universities in Canada have also received mystery packages containing a variety of items they didn't order:

"The items come in Amazon packaging, but there's no indication who's ordering the goods from the online retail giant. "We're definitely confused by it," said Shawn Wiskar, University of Regina Students' Union vice-president of student affairs. His student union has received about 15 anonymous packages from Amazon since late November, many of which contained multiple items. Products sent so far include iPad cases, a kitchen scale and a "fleshlight" — a male sex toy in the shape of a flashlight... Six other university student unions — Dalhousie in Halifax; St. Francis Xavier in Antigonish (Nova Scotia); Ryerson in Toronto; Wilfrid Laurier in Waterloo, Ontario; Royal Roads in Victoria; and the University of Manitoba in Winnipeg — have also confirmed that they've been receiving mysterious Amazon packages since the fall."

Experts speculate that the mystery packages were sent by fraudsters trying to game the retailer's review system. Consumers buy products on Amazon.com either directly from the retailer or from independent sellers listed on the site. The Boston Globe explained:

"Here’s how two experts who used to work for Amazon, James Thomson and Chris McCabe, say it probably works: A seller trying to prop up a product would set up a phony e-mail account that would be used to establish an Amazon account. Then the seller would purchase merchandise with a gift card — no identifying information there — and send it to a random person, in this case the Gallivans. Then, the phantom seller, who controls the “buyer’s” e-mail account, writes glowing reviews of the product, thus boosting the Amazon ranking of the product."

If true, then there probably are a significant number of bogus reviews on the Amazon site. The Boston Globe's news item also suggested that a data breach within a seller's firm might have provided scammers with valid mailing addresses:

"How did Mike, to whom the packages are addressed, get drawn into this? On occasion he’s ordered stuff on Amazon and received it directly from a manufacturer, once from China. That manufacturer or some affiliate may have scooped Mike’s name and address."

If true, then that highlights the downside of offshore outsourcing, where other countries don't mandate data breach disclosures. Earlier in 2017, a resident of Queens in New York City received packages with products she didn't order:

"... All she knows is that the sender is some guy named Kevin who uses Amazon gift cards... And she’s reported the packages to the NYPD, the FBI and the Better Business Bureau since Amazon hasn’t made the deliveries stop."

In that news report, a security expert speculated that criminals were testing stolen debit- and gift-card numbers. Did a seller have a data breach which went unreported? Lots of questions and few answers.

Security experts advise consumers to report packages they didn't order to various law enforcement and agencies, as the Queens resident did. Ultimately, her deliveries stopped, but not for the Gallivans.

Amazon has been unable to identify the perpetrators. At press time, a search of Amazon's Help and Customer Service site section failed to find content helping consumers victimized by this scam.

Perhaps, it is time for law enforcement and the U.S. Federal Trade Commission to step in. Regardless, we consumers will probably hear more news in the future about this scam.


CFPB Backs Off Investigating The Massive Equifax Breach

Logo for Consumer Financial Protection Bureau MarketWatch reported on Monday that the Consumer Financial Protection Bureau (CFPB) has:

"...  scaled back its investigation into a data breach at credit reporting agency Equifax Reuters reported Monday. The CFPB's interim director Mick Mulvaney, appointed by the Trump administration, has not followed "routine steps" that would be involved in a probe, including issuing subpoenas against Equifax and seeking sworn testimony from its executives, Reuters reported.

And when regulators at the Federal Reserve, Federal Deposit Insurance Corp. and Office of the Comptroller of the Currency have offered to help examine the credit bureaus, the CFPB reportedly declined the help... several politicians and consumer advocates said this is the latest sign the CFPB under Mulvaney will be weak in its prosecution of financial firms... The Federal Trade Commission is also investigating the breach, but imposes financial penalties more rarely than the CFPB does... Mulvaney wrote in an op-ed published in January The Wall Street Journal that the bureau will no longer “push the envelope.” “When it comes to enforcement, we will focus on quantifiable and unavoidable harm to the consumer,” he wrote..."

Equifax logo The massive Equifax data breach affected at least 143 million persons in the United States. That was about 44 percent of the United States population... almost half. Nobody in their right mind wants to experience that again, so a thorough investigation seems wise, appropriate, and necessary.

The CFPB began supervision of the credit reporting industry in 2012. While the news report by MarketWatch is very troubling, sadly there is even more bad news:

"Consumer advocates are also concerned that the CFPB will get rid of the database of complaints related to current investigations, which allows the public to air complaints publicly. It also provided a direct way for the public to engage with the CFPB’s activities. The database contains hundreds of thousands of complaints filed by consumers about issues ranging from predatory debt collectors to errors on credit reports. Republicans have argued that the database shouldn’t be public, while consumer advocates say the public list of complaints is an important tool for consumers.

A public database has been “a powerful mechanism for keeping financial predators accountable to consumers,” Melissa Stegman, senior policy counsel at the Center for Responsible Lending, a nonprofit based in Durham, N.C., told MarketWatch... Mulvaney announced in January the CFPB may reconsider a rule Cordray implemented for payday lenders that was designed to protect consumers and limit the amount lenders are allowed to loan them, if they do not meet certain borrowing criteria."

Now, you know why you should be concerned, too, about foot-dragging by the CFPB's Equifax probe. There is plenty of evidence that the CFPB has done a spectacular job protecting consumers and their money:

While campaigning for President, Donald Trump positioned himself as a populist... promoting "populist nationalism." A true populist would not appoint a CFPB director that weakens or abandons protection for consumers. What do you think?


DuckDuckGo Introduces New Privacy Browser

DuckDuckGo search engine for privacy Readers of this blog are familiar with DuckDuckGo, the popular search engine for privacy which doesn't track you nor maintain logs of your search queries. For even more online privacy, DuckDuckGo has has introduced a web browser mobile app for your smartphone or tablet. Benefits of this new browser app:

"1. Escape Advertising Tracker Networks: Our Privacy Protection will block all the hidden trackers we can find, exposing the major advertising networks tracking you over time, so that you can track who's trying to track you.
2. Increase Encryption Protection: We force sites to use an encrypted connection where available, protecting your data from prying eyes, like internet service providers (ISPs).
3. Search Privately: You share your most personal information with your search engine, like your financial, medical, and political questions. What you search for is your own business, which is why DuckDuckGo search doesn't track you. Ever.
4. Decode Privacy Policies — We’ve partnered with Terms of Service Didn't Read to include their scores and labels of website terms of service and privacy policies, where available."

The new browser app is available in the iTunes store and the Google Play store. The iPhone and iPad versions requires iOS version 9.0 or later. How it provides more privacy online:

"As you search and browse, the DuckDuckGo Privacy Browser shows you a Privacy Grade rating when you visit a website (A-F). This rating lets you see how protected you are at a glance, dig into the details to see who we caught trying to track you, and learn how we enhanced the underlying site's privacy measures. The Privacy Grade is scored automatically based on the prevalence of hidden tracker networks, encryption availability, and website privacy practices.

Our app provides standard browsing functionality including tabs, bookmarks, and autocomplete. In addition to strong Privacy Protection as described above, we also packed in some extra privacy features into the browser itself: a) Fire Button — Clear all your tabs and data with one tap; b) Application Lock: Secure the app with Touch ID or Face ID."

The Privacy Grade ratings reminds me of the warnings provided by the Privacy Badger add-on, which alerts consumers to the tracking mechanisms used by sites, and provides consumers finer control about which mechanisms to enable or disable at each site.


Fresenius Medical Care To Pay $3.5 Million For 5 Small Data Breaches During 2012

Logo-fresenius-medical-careFresenius Medical Care Holdings, Inc. has agreed to a $3.5 million settlement agreement regarding five small data breaches the Massachusetts-based healthcare organization experienced during 2012. Fresenius Medical Care Holdings, Inc. does business under the name Fresenius Medical Care North America (FMCNA). This represents one of the largest HIPAA settlements ever by the U.S. Department of Health & Human Services (HHS).

The five small data breaches, at different locations across the United States, affected about 521 persons:

  1. Bio-Medical Applications of Florida, Inc. d/b/a Fresenius Medical Care Duval Facility: On February 23, 2012, two desktop computers were stolen during a break-in. One of the computers contained the electronic Protected Health Information (ePHI) of 200 persons, including patient name, admission date, date of first dialysis, days and times of treatments, date of birth, and Social Security number
  2. Bio-Medical Applications of Alabama, Inc. d/b/a Fresenius Medical Care Magnolia Grove: On April 3, 2012, an unencrypted USB drive was stolen from a worker's car while parked in the organization's parking lot. The USB device contained the ePHI of 245 persons, including patient name, address, date of birth, telephone number, insurance company, insurance account number (a potential social security number derivative for some patients) and the covered entity location where each patient was seen.
  3. Renal Dimensions, LLC d/b/a Fresenius Medical Care Ak-Chin: On June 18, 2012, an anonymous phone tip reported that a hard drive was missing from a desktop computer, which had been taken out of service. The hard drive contained the ePHI of 35 persons, including name, date of birth, Social Security number and Zip code. While the worker notified a manager about the missing hard drive, the manager failed t notify the FMCNA Corporate Risk Management Department.
  4. Fresenius Vascular Care Augusta, LLC: On June 16, 2012, a worker's unencrypted laptop was stolen from her car while parked overnight at home. The laptop bag also include a list of her passwords. The laptop contained the ePHI of 10 persons, including patient name, insurance account number (which could be a social security number derivative) and other insurance information.
  5. WSKC Dialysis Services, Inc. d/b/a Fresenius Medical Care Blue Island Dialysis: On or about June 17 - 18, 2012, three desktop computers and one encrypted laptop were stolen from the office. One of the desktop computers contained the ePHI of 31 persons, including patient name, dates of birth, address, telephone number, and either full or partial Social Security numbers.

Besides the hefty payment, terms of the settlement agreement (Adobe PDF) require FMCNA to implement and complete a Corrective Action Plan:

  • Conduct a risk analysis,
  • Develop and implement a risk management plan,
  • Implement a process for evaluating workplace operational changes,
  • Develop an Encryption Report,
  • Review and revise internal policies and procedures to control devices and storage media,
  • Review and revise policies to control access to facilities,
  • Develop a privacy and security awareness training program for workers, and
  • Submit progress reports at regular intervals to HHS.

The Encryption report identifies and describes the devices and equipment (e.g., desktops, laptops, tables smartphones, etc.) that may be used to access, store, and transmit patients' ePHI information; records the number of devices including which utilize encrypted information; and provides a detailed plan for implementing encryption on devices and media which should contain encrypted information and currently don't.

Some readers may wonder why a large fine for relatively small data breaches, since news reports often cite data breaches affecting thousands or millions of persons. HHS explained that the investigation by its Office For Civil Rights (OCR) unit:

"... revealed FMCNA covered entities failed to conduct an accurate and thorough risk analysis of potential risks and vulnerabilities to the confidentiality, integrity, and availability of all of its ePHI. The FMCNA covered entities impermissibly disclosed the ePHI of patients by providing unauthorized access for a purpose not permitted by the Privacy Rule... Five breaches add up to millions in settlement costs for entity that failed to heed HIPAA’s risk analysis and risk management rules.."

OCR Director Roger Severino added:

"The number of breaches, involving a variety of locations and vulnerabilities, highlights why there is no substitute for an enterprise-wide risk analysis for a covered entity... Covered entities must take a thorough look at their internal policies and procedures to ensure they are protecting their patients’ health information in accordance with the law."


New Data Breach Legislation Proposed In North Carolina

After a surge in data breaches in North Carolina during 2017, state legislators have proposed stronger data breach laws. The National Law Review explained what prompted the legislative action:

"On January 8, 2018, the State of North Carolina released its Security Breach Report 2017, which highlights a 15 percent increase in breaches since 2016... Health care, financial services and insurance businesses accounted for 38 percent, with general businesses making up for just more than half of these data breaches. Almost 75 percent of all breaches resulted from phishing, hacking and unauthorized access, reflecting an overall increase of more than 3,500 percent in reported hacking incidents alone since 2006. Since 2015, phishing incidents increased over 2,300 percent. These numbers emphasize the warning to beware of emails or texts requesting personal information..."

So, fraudsters have tricked many North Carolina residents and employees into both opening fraudulent e-mail and text messages, and then responding by disclosing sensitive personal information. Not good.

Details about the proposed legislation:

"... named the Act to Strengthen Identity Theft Practices (ASITP), announced by Representative Jason Saine and Attorney General Josh Stein, attempts to combat the data breach epidemic by expanding North Carolina’s breach notification obligations, while reducing the time businesses have to comply with notification to the affected population and to the North Carolina Attorney General’s Office. If enacted, this new legislation will be one of the most aggressive U.S. breach notification statutes... The Fact Sheet concerning the ASITP as published by the North Carolina Attorney General proposes that the AG take a more direct role in the investigation of data breaches closer to their time of discovery...  To accomplish this goal, the ASITP proposes a significantly shorter period of time for an entity to provide notification to the affected population and to the North Carolina Attorney General. Currently, North Carolina’s statute mandates that notification be made to affected individuals and the Attorney General without “unreasonable delay.” Under the ASITP, the new deadline for all notifications would be 15 days following discovery of the data security incident. In addition to being the shortest deadline in the nation, it is important to note that notification vendors typically require 5 business days to process, print and mail notification letters... The proposed legislation also seeks to (1) expand the definition of “protected information” to include medical information and insurance account numbers, and (2) penalize those who fail to maintain reasonable security procedures by charging them with a violation under the Unfair and Deceptive Trade Practices Act for each person whose information is breached..."

Good. The National Law Review article also compared the breach notification deadlines across all 50 states and territories. It is worth a look to see how your state compares. A comparison of selected states:

Time After Discovery of Breach Selected States/Territories
10 calendar days Puerto Rico (Dept. of Consumer Affairs)
15 calendar days North Carolina (Proposed)
15 business California (Protected Health Information)
30 calendar days Florida
45 calendar days Ohio, Maryland
90 calendar days Connecticut
Most expedient time & without
unreasonable delay
California (other), Massachusetts, New York, North Carolina, Pennsylvania, Puerto Rico (other)
As soon as possible Texas

To learn more, download the North Carolina Security Breach Report 2017 (Adobe PDF), and the ASITP Fact Sheet (Adobe PDF).


Health Experts To Facebook: Turn Off Messenger Kids

Facebook logo In December 2017, Facebook launched its Messenger Kids service for children ages six to 13. The service includes a free video calling and messaging app where children can connect only with parent-approved contacts. The ad-free service includes masks, frames, stickers and GIFs for children to, "ids can create fun videos and decorate photos to share moments with loved ones."

Pediatricians and health experts are very concerned. Earlier today, dozens of health professionals sent a letter to Facebook (Adobe PDF) urging the social networking giant to terminate Messenger Kids. The letter stated in part:

"Given Facebook’s enormous reach and marketing prowess, Messenger Kids will likely be the first social media platform widely used by elementary school children. But a growing body of research demonstrates that excessive use of digital devices and social media is harmful to children and teens, making it very likely this new app will undermine children’s healthy development.

Younger children are simply not ready to have social media accounts. They are not old enough to navigate the complexities of online relationships, which often lead to misunderstandings and conflicts even among more mature users. They also do not have a fully developed understanding of privacy, including what’s appropriate to share with others and who has access to their conversations, pictures, and videos.

At a time when there is mounting concern about how social media use affects adolescents’ well being, it is particularly irresponsible to encourage children as young as preschoolers to start using a Facebook product. Social media use by teens is linked to significantly higher rates of depression, and adolescents who spend an hour a day chatting on social networks report less satisfaction with nearly every aspect of their lives. Eighth graders who use social media for 6 - 9 hours per week are 47% more likely to report they are unhappy than their peers who use social media less often. A study of girls between the ages of 10 and 12 found the more they used social networking sites like Facebook, the more likely they were to idealize thinness, have concerns about their bodies, and to have dieted. Teen social media use is also linked to unhealthy sleep habits. Messenger Kids is likely to increase the amount of time pre-school and elementary age kids spend with digital devices. Already, adolescents report difficulty moderating their own social media use: 78% check their phones at least hourly, and 50% say they feel addicted to their phones. Almost half of parents say that regulating their child’s screen time is a constant battle. Messenger Kids will exacerbate this problem... Encouraging kids to move their friendships online will interfere with and displace the face-to-face interactions and play that are crucial for building healthy developmental skills, including the ability to read human emotion, delay gratification, and engage with the physical world..."

The letter contains footnotes to citations with supporting research about the above health concerns. Reportedly, Facebook consulted with the National PTA and several academics before introducing the app. Messenger Kids is a separate service, so children using it can't be found using Facebook's search mechanism.

The letter from health professionals to Facebook also addressed safety concerns:

"Facebook claims that Messenger Kids will provide a safe alternative for the children who have lied their way onto social media platforms designed for teens and adults. But the 11- and 12-year-olds who currently use Snapchat, Instagram, or Facebook are unlikely to switch to an app that is clearly designed for younger children. Messenger Kids is not responding to a need – it is creating one. It appeals primarily to children who otherwise would not have their own social media accounts. It is disingenuous to use Facebook’s failure to keep underage users off their platforms as a rationale for targeting younger children with a new product."

Earlier this month, Facebook's CEO acknowledged problems and promised to do better. We shall see if Facebook's management listens to the documented concerns of pediatricians and health professionals.

What are your opinions about children ages 6 to 13 using social media? About Messenger Kids? Should Facebook terminate Messenger Kids?

Facebook-messenger-kids-how-to


Fitness Device Usage By U.S. Soldiers Reveal Sensitive Location And Movement Data

Useful technology can often have unintended consequences. The Washington Post reported about an interactive map:

"... posted on the Internet that shows the whereabouts of people who use fitness devices such as Fitbit also reveals highly sensitive information about the locations and activities of soldiers at U.S. military bases, in what appears to be a major security oversight. The Global Heat Map, published by the GPS tracking company Strava, uses satellite information to map the locations and movements of subscribers to the company’s fitness service over a two-year period, by illuminating areas of activity. Strava says it has 27 million users around the world, including people who own widely available fitness devices such as Fitbit and Jawbone, as well as people who directly subscribe to its mobile app. The map is not live — rather, it shows a pattern of accumulated activity between 2015 and September 2017... The U.S.-led coalition against the Islamic State said on Monday it is revising its guidelines on the use of all wireless and technological devices on military facilities as a result of the revelations. "

Takeaway #1: it's easier than you might think for the bad guys to track the locations and movements of high-value targets (e.g, soldiers, corporate executives, politicians, attorneys).

Takeaway #2: unintended consequences from mobile devices is not new, as CNN reported in 2015. Consumers love the convenience of their digital devices. It is wise to remember the warning from a famous economist, "There's no such thing as a free lunch."