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Study: Many Sharing Economy Companies Not There Yet On Privacy And Transparency

Uber logo You've probably heard of the term, "sharing economy" (a/k/a digital economy). It refers to a variety of companies that link buyers and sellers online. These companies include taxi-like ride-sharing services (e.g., Uber, Lyft), home sharing services (e.g., Home Away, Airbnb, VRBO), delivery services (e.g., Postmates), and on-demand labor services (e.g., TaskRabbit).

The 2016 "Who Has Your Back?" report by the Electronic Frontier Foundation (EFF) focused upon companies in the sharing economy, and their policies and practices for inquiries by law enforcement. Prior annual reports included social networking websites, email providers, Internet service providers (ISPs), cloud storage providers, and other companies. The EFF observed that companies in the sharing economy:

"... also collect sensitive information about the habits of millions of people across the United States. Details about what consumers buy, where they sleep, and where they travel are really just scratching the surface of this data trove. These apps may also obtain detailed records of where your cell phone is at a given time, when you are logged on or active in an app, and with whom you communicate.

It’s not just the purchasers in the gig economy who have to trust their data to the startups developing these apps. Individuals offering services are users just like the buyers, and also leave behind a digital trail as (or more) detailed than that of the purchasers. From Lyft drivers to Airbnb hosts to Instacart shoppers, people providing services are entrusting enormous amounts of data to these apps... As with any rich trove of data, law enforcement is increasingly turning to the distributed workforce as part of their investigations. That’s not necessarily a bad thing, but we need to know how and when these companies actually stand up for user privacy..."

So, it is sensible and appropriate to evaluate how well (or poorly) these companies protect consumers' privacy and communicate their activities. The EFF found overall:

"Many sharing economy companies have not yet stepped up to meet accepted tech industry best practices related to privacy and transparency, according to our analysis of their published policies. This analysis is specific to government access requests for user data, and within that context we see ample room for improvement by this budding industry... however, some gig economy companies leading the field on this issue...

Regarding ride-sharing companies, the EFF found:

"We analyzed 10 companies as part of this report. Of them, both Uber and Lyft earned credit in all of the categories we examined. We commend these two companies for their transparency around government access requests, commitments to protecting Fourth Amendment rights in relation to user communications and location data, advocacy on the federal level for user privacy, and commitment to providing users with notice about law enforcement requests. These two companies are setting a strong example for other distributed workforce companies... In contrast, another ride-sharing company, Getaround, received no stars in this year’s report."

TripAdvisor logo The EFF also found improvements by home-sharing companies (links added):

"... FlipKey (owned by TripAdvisor) has adopted several policies related to government access of user data. FlipKey requires a warrant for user content or location data and promises to inform users of law enforcement access requests. It is also a member of the Digital Due Process Coalition, fighting for reform to outdated communications privacy law. Of the home sharing companies we reviewed, FlipKey does the most to stand up for user privacy against government demands.

Only two other companies from our research set earned credit in any categories: Airbnb and Instacart, each earning credit in three categories. Both of these companies require a warrant for content, publish law enforcement guidelines, and are members of the Digital Due Process Coalition..."

Airbnb logo The Digital Due Process Coalition (DDPC) seeks reforms to the Electronic Communications Privacy Act (ECPA) because:

"Technology has advanced dramatically since 1986, and ECPA has been outpaced. The statute has not undergone a significant revision since it was enacted in 1986... As a result, ECPA is a patchwork of confusing standards that have been interpreted inconsistently by the courts, creating uncertainty for both service providers and law enforcement agencies. ECPA can no longer be applied in a clear and consistent way, and, consequently, the vast amount of personal information generated by today’s digital communication services may no longer be adequately protected. At the same time, ECPA must be flexible enough to allow law enforcement agencies and services providers to work effectively together..."

DDPC members include Adobe, Airbnb, Amazon.com, Apple, AT&T, Dell, Dropbox, eBay, Facebook, IBM, Intel, Lyft, Reddit, Snapchat, and many more well-known brands.

Postmates logo The EFF report also found (links added):

"... half of the companies we reviewed—Getaround, Postmates, TaskRabbit, Turo, and VRBO—received no credit in any of our categories. This finding is disappointing... most of the companies we analyzed were not yet publishing transparency reports. Only two companies in the field—Lyft and Uber—have published reports outlining how many law enforcement access requests they’ve received. As a result, the general public has little insight into how often the government is pressuring gig economy companies for access to user data. This concerns us, as one way to make surveillance without due process worse is to allow it to happen entirely in secret. Publicizing reports of law enforcement access requests can help illuminate patterns of overzealous policing, shine a light on efforts by companies to resist overly broad requests, and perhaps give pause to law enforcement officials who might otherwise seek to grab more user data than they need..."

Read the 2016 EFF "Who Has Your Back?" executive summary, or the full report (Adobe PDF). Kudos to the EFF for providing a very timely and valuable report. What are your opinions.


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