The Guardian reported a major shift at both Google and Microsoft. The tech giants have agreed not to sue each other and to focus upon competing in the marketplace:
"This is a gentleman’s agreement. The specifics are secret, but the message on both sides is that the deal reflects a change in management philosophy. Microsoft’s new chief Satya Nadella is eager to push the vision of a dynamic, collaborative Microsoft, partnering with everyone from Apple to Salesforce."
"... Microsoft today is facing a very different business ecosystem to the one it dominated in the 1990s. It needs to adapt... what Satya Nadella describes as “systems of intelligence”... cloud-enabled digital feedback loops. They rely on the continuous flow of data from people, places and things, connected to a web of activity. And they promise unprecedented power to reason, predict and gain insight..."
How this relates to "surveillance capitalism":
"For emeritus Harvard Business School professor Shoshana Zuboff, this gets to the core of the Google-Microsoft deal. Zuboff is a leading critic of what she calls “surveillance capitalism”, the monetization of free behavioral data acquired through surveillance and sold on to entities with an interest in your future behavior..."
Whether you call it -- "systems of intelligence" or "surveillance capitalism" -- it shouldn't be a surprise. There has been government surveillance for intelligence and security applications, and for political control. It is more than technologies such asn e-mail trackers, canvass fingerprinting, voice-activated interfaces, and target advertising (a/k/a behavioral advertising). It is more than companies collaborating with government. It is more than smart meters that automatically collect and transmit via wireless your water, gas, and electric utility consumption.