According to new research from The Diffusion Group (TDG), 74 percent of US households had Internet-connected televisions at year-end 2016. In 2013, 50 percent of households had Internet-connected televisions. Michael Greeson, TDG President and Director of Research, said:
"At 74% penetration, connected TV use is squarely in the Late Mainstream phase of its trajectory. Barring any major disruption in TV technology or market conditions, growth will slow each year as the solution reaches saturation... Broadband pay-TV services are particularly well positioned to leverage this utility, which permits scale at much lower costs."
TDG first noted in 2004 that the penetration of connected televisions would closely follow broadband (a/k/a high-speed Internet) services.