The city of Seattle has strengthened it privacy rules to better protect residents using cable-TV services and high-speed internet services (a/k/a broadband). The new rules go into effect on May 24, and mirrors the FCC broadband privacy rules which Congress revoked earlier this year.
"Seattle Municipal Code (SMC 21.60) grants the City of Seattle authority to issue rules related to the privacy practices of cable operators. These rules govern not only cable television services but also non-cable services, such as internet service. The new rule states cable operators must obtain opt-in consent before sharing a customer’s web browsing history or otherwise using such information for a purpose other than providing a customer with their requested service.
Comcast, CenturyLink, and Wave have cable franchise agreements with the City of Seattle and will be subject to the new rule. Under the terms of the rule, these cable operators must report their compliance by Sept. 30, 2017 and annually thereafter."
Earlier this year, a national poll found the the Republican rollback of FCC broadband privacy rules very unpopular among consumers. Despite this, President Trump signed the privacy-rollback legislation on April 3.
The new rules in Seattle, ITD Director's Rule 2017-10 (Adobe PDF), state in part:
"- Prohibit Cable Operators from collecting or disclosing any information regarding the extent of any individual customer's viewing habits, or other use by a customer of a cable service or other service provided such as web browsing activity, without the prior affirmative consent of the customer, unless such information is necessary to render a service requested by the customer, or a legitimate business purpose related to the service.
- Require Cable Operators to fully and completely disclose customer rights and the limitations imposed on a Cable Operator's collection, use, and disclosure of Personally Identifiable Information (PII) in clear language that a customer can radily understand.
- Require Cable Operators to destroy within 90 days any PII if the PII is no longer necessary for the purpose for which it was collected and there are no pending requests or orders for access to shuch PII... Require Cable Operators to provide stamped, self-addressed post cards that customers can mail in to have their names and addresses removed form any lists the Cable Operators might use for purposes other than the direct provision of service to those customers.
- Establish without ambiguity that a customer, once "opting out" of the Cable Operator's mailing list, is permanently removed from that list unless that customer subsequently requests inclusion on such list."
This is a great start. The rules define PII as:
"... specific information about a customer, including, but not not limited to, a customer's (a) login information, (b) extent of viewing of video programming or other services, (c) shopping choices, (d) interests and opinions, (e) energy uses, (f) medical information, (g) banking data or information, (h) web browsing activities, or (i) any other personal or private information..."
Mayor Edward B. Murray commented about the new rules:
"Where the Trump administration continues to roll back critical consumer protections, Seattle will act... I believe protecting the privacy of internet users is essential and this policy allows the City to do just that. Because of regulation repeals at the national level, we must use all of the powers at our disposal to protect the rights of our residents."
Citizens in other major cities across the United States may want to ask what consumer-friendly privacy actions their mayors are taking.