Russian Malware Targets Hotels In Europe And Middle East
Despite Disavowals, Leading Tech Companies Help Extremist Sites Monetize Hate

'Map Your Orgasm' - A New Smart Device For Women

Recently, Mashable reported about a new smart device for women:

"The Lioness looks like a pretty standard vibrator on the outside, but inside it has four sensors that measure temperature, the force of muscle contractions, and track the movement of the device. When you’re done with your session, you can sync the Lioness with its app (available for iOS and Android). It then provides you with easy-to-read visualization of what was happening to your body while you were busy getting off. So, yes, essentially it gives you a map of your orgasm. You can also tag each session with different terms so you can track how your health, sleep, alcohol consumption, mood, etc. affect your experiences."

Gives you a map of your orgasm? That's a surprising description. Perhaps, I shouldn't have been surprised. First, there were online tools such as "map my ride" and map my run." Good stuff to help consumers stay healthy. I guess a tool resembling 'map your orgasm' was bound to happen.

Lioness sounds like a much better product name. To learn more, I visited the Lioness site. The home page featured this statement: "Don't worry, we will never share your email or spam you." That's a good start.

Privacy is important; especially with smart devices which collect intimate data about consumers. Earlier this year, news reports described a plan by a smart-device maker to resell the interior home maps its robovacs created. And, another smart vibrator maker paid hefty fines to settle allegations that it tracked users without their knowledge nor consent.

A wise person once said, "the devil is in the details." The privacy policy in a company's website is a good place to hunt for details. While blogging about privacy and identity theft during the last 10 years, I've read plenty of privacy policies. Plenty. I read the Lioness Privacy Policy (dated May 1) and found some notable sections:

"This Privacy Policy applies to our vibrators and other devices (“Devices”), our websites, including but not limited to lioness.io (individually a “Site” and collectively “Sites”), the Lioness software (“Software”) and Lioness mobile applications (the “Apps”). The Devices, Sites, Software and Apps are collectively referred to in this Policy as the “Lioness Service,” and by proceeding to use the Lioness Service you consent that we may handle the data that we collect from you in accordance with this Privacy Policy."

Pretty standard stuff so far. Warning: I'm not an attorney. If you want legal advice, hire an attorney. Like you, I'm just a regular consumer trying to understand smart devices while maintaining as much privacy as possible. Additional sections in the policy I found interesting:

"Sync Your Device
When you sync your Device through an App or the Software, data recorded on your Device is transferred from your Device to our servers. This data is stored and used to provide the Lioness Service and is associated with your account. Each time a sync occurs, we log data about the transmission. Some examples of the log data are the sync time and date, device battery level, and the IP address used when syncing."

Let's unpack that. The vibrator and its mobile app, record the date, time, and battery usage. Combine this with data collected from the four sensors and Lioness will know plenty about your usage: when (date and time), location, duration, preferred movement patterns, and more. It indeed could create a map. More sections in the policy:

"WHY WE COLLECT DATA
Lioness uses your data to provide you with the best experience possible, to help you learn about your body, and to improve and protect the Lioness Service. Here are some examples: i) Contact information is used to send you notifications and to inform you about new features or products... ii) Data and logs are used in research to understand and improve the Lioness Device and Lioness Service; to troubleshoot the Lioness Service; to detect and protect against error, fraud or other criminal activity; and to enforce the Lioness Terms of Service; iii) Aggregate data that does not identify you may be used to inform the health community about trends; for marketing and promotional use..."

Data That Could Identify You
Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you."

Hmmm. The policy does not list all data elements that personally identify you. For me, that's important to know. And, anything recorded on a smartphone can easily be linked to a person using her 10-digit phone number or the mobile device's serial number.

Informed shoppers probably want to know before purchase which other companies (e.g., business partners, affiliates, advertisers, etc.) Lioness shares data with. Its May 1, 2017 privacy policy also states:

"... companies that are contractually engaged in providing Lioness with services, such as order fulfillment, email management and credit card processing. These companies are obligated by contract to safeguard any PII they receive from us..."

"THIRD PARTIES
Lioness will not be responsible for the practices of third parties that Lioness does not own or control or individuals that Lioness does not employ or manage. The information provided by you to other third parties may be subject to their own privacy policies, which may differ from Lioness’s privacy policy. The Lioness Service may contain links to other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the privacy practices employed by other sites..."

"DATA RETENTION
Lioness reserves the right to retain your PII for as long as your account remains active..."

So, the policy doesn't mention other companies by name. Not good. That makes it tough for consumers to make informed decisions.

Fitness tracking with the MapMyRide app On Facebook, many of my friends regularly share visual maps of their workouts. (See example on right.) That's their freedom of choice. So, some consumers are probably wondering if Lioness offers a similar share function. Again from the privacy policy:

"Community Posts
The Lioness Service may offer discussion forums, message boards, social networking opportunities, chat pages and other public forums or features in which you may provide personal information, materials and related content. If you submit personal information when using these public features, please note that such personal information may be publicly posted and otherwise disclosed and used without limitation or restriction."

So, the policy doesn't mention literal maps, per se. They might or might not provide the feature to users. The key takeaway: the responsibility rests upon the user. Don't share it if you don't want it made public.

It's probably helpful to also know that the product uses Bluetooth technology to perform data syncing. From the Lioness FAQ page:

"Wait...will there be bluetooth in my vagina?
Nope. We know that there are a lot of people who don’t like the idea of bluetooth being on while in use, so we made it so bluetooth automatically turns off when you use it."

Also, the FAQ page mentioned:

"Is my data stored securely and kept confidential?
Absolutely. We thought about privacy and security from the beginning for this product. You are the only one who can access your individual data. Everything is encrypted and we fully anonymize the data..."

That's good, but the privacy policy didn't mention data encryption. I expected it would. Not sure what to make of that.

Is the Lioness a good deal? Only you can decide for yourself -- and you should after reading both the privacy and terms-of-service policies.

Me? In my opinion, there seems to be too much wiggle-room for data sharing. The policy contains a lot of words and nothing special compared to other policies I've read. What are your opinions?

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)