It's been a busy couple of weeks regarding privacy news, and unfortunately the Sony data breaches have temporarily pushed aside other important news. Since California led the way with data breach notification legislation for consumers, I definitely wanted to discuss the following news.
In February of this year, California Senator Alan Lowenthal introduced legislation (California Senate Bill 761) to provide consumers with greater protections and controls with mobile privacy. Since February, the original legislation has been amended a couple times. The latest bill revision at April 25 stated:
"... to adopt regulations that would require a covered entity, defined as a person or entity doing business in California that collects, uses, or stores online data containing covered information from a consumer in this state, to provide a consumer in California with a method to opt out of that collection, use, and storage of such information. The bill would specify that such information, includes, but is not limited to, the online activity of an individual and other personal information. The bill would subject these regulations to certain requirements, including, but not limited to, a requirement that a covered entity disclose to a consumer certain information relating to its collection, use, and storage information practices. The bill would, to the extent consistent with federal law, prohibit a covered entity from selling, sharing, or transferring a consumer's covered information. The bill would make a covered entity that willfully fails to comply with the adopted regulations liable to a consumer in a civil action..."
This bill starts to get a handle on the extensive data sharing by companies that most companies do not disclose in their website privacy and terms policies. Covered information includes consumers' online usage, including (bold text added for emphasis):
"... the Internet Web sites and content from Internet Web sites accessed; the date and hour of online access; the computer and geolocation from which online information was accessed; and the means by which online information was accessed, such as, but not limited to, a device, browser, or application... Any unique or substantially unique identifier, such as a customer number or Internet Protocol address... Personal information including, but not limited to, a name; a postal address or other location; an e-mail address or other user name; a telephone or fax number; a government-issued identification number, such as a tax identification number, a passport number, or a driver's license number; or a financial account number, or credit card or debit card number, or any required security code, access code, or password that is necessary to permit access to an individual's financial account."
That should sufficiently cover the UDID unique identifier in smart phones and mobile devices. I hope that more states pursue and adopt similar legislation. As reported in The Register UK:
"California stands to become the first US state to pass do-not-track legislation and is poised to beat any national law. The Do Not Track Me Online Act was only introduced to the US House of Representatives in Washington DC in February – that was by another Californian Democrat, Jackie Speier – and must navigate Capitol Hill's partisan log jam."
What I found most important for consumers to know:
"... the problem with do-not-track at the browser level is that there's no requirement on the web site to honor the do-not-track request."
The consumer advocacy group Consumer Watchdog sponsored the California legislation, and wrote this in an April 2011 letter Google (PDF):
"As you are aware, online commerce relies on consumer trust. Sadly, much of the current Internet business model is based on invasive and pervasive tracking of consumers’ online activities without their knowledge or control. This should not be the business model of a company whose motto is “Don’t Be Evil.” Do Not Track legislation would give consumers meaningful protection and control. It would build their confidence in the Internet – a win, win situation for business and consumer."
I agree with ConsumerWatchdog, as I have covered in this blog the pervasive and undisclosed online tracking in posts about tracking by credit reporting agencies, unannounced tracking with Fash cookies, persistent tracking with "zombie" cookies., and tracking by the advertising networks.
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