121 posts categorized "Surveys" Feed

Study: Most Consumers Fear Companies Will 'Go Too Far' With Artificial Intelligence Technologies

New research has found that consumers are conflicted about artificial intelligence (AI) technologies. A national study of 697 adults during the Spring of 2018 by Elicit Insights found:

"Most consumers are conflicted about AI. They know there are benefits, but recognize the risks, too"

Several specific findings:

  • 73 percent of survey participants (e.g., Strongly Agree, Agree) fear "some companies will go too far with AI"
  • 64 percent agreed (e.g., Strongly Agree, Agree) with the statement: "I'm concerned about how companies will use artificial intelligence and the information they have about me to engage with me"
  • "Six out of 10 Americans agree or strongly agree that AI will never be as good as human interaction. Human interaction remains sacred and there is concern with at least a third of consumers that AI won’t stay focused on mundane tasks and leave the real thinking to humans."

Many of the concerns center around control. As AI applications become smarter and more powerful, they are able to operate independently, without human -- users' -- authorization. When presented with several smart-refrigerator scenarios, the less control users had over purchases the fewer survey participants viewed AI as a benefit:

Smart refrigerator and food purchase scenarios. AI study by Elicit Insights. Click to view larger version

AI technologies can also be used to find and present possible matches for online dating services. Again, survey participants expressed similar control concerns:

Dating service scenarios. AI study by Elicit Insights. Click to view larger version

Download Elicit Insights' complete Artificial Intelligence survey (Adobe PDF). What are your opinions? Do you prefer AI applications that operate independently, or which require your authorization?


Study: Performance Issues Impede IoT Device Trust And Usage Worldwide By Consumers

Dynatrace logo A global survey recently uncovered interesting findings about the usage and satisfaction of Iot (Internet of things) devices by consumers. A survey of consumers in several countries found that 52 percent already use IoT devices, and 64 percent of users have already encountered performance issues with their devices.

Opinium Research logo Dynatrace, a software intelligence company, commissioned Opinium Research to conduct a global survey of 10,002 participants, with 2,000 in the United States, 2,000 in the United Kingdom, and 1,000 respondents each in France, Germany, Australia, Brazil, Singapore, and China. Dynatrace announced several findings, chiefly:

"On average, consumers experience 1.5 digital performance problems every day, and 62% of people fear the number of problems they encounter, and the frequency, will increase due to the rise of IoT."

That seems like plenty of poor performance. Some findings were specific to travel, healthcare, and in-home retail sectors. Regarding travel:

"The digital performance failures consumers are already experiencing with everyday technology is potentially making them wary of other uses of IoT. 85% of respondents said they are concerned that self-driving cars will malfunction... 72% feel it is likely software glitches in self-driving cars will cause serious injuries and fatalities... 84% of consumers said they wouldn’t use self-driving cars due to a fear of software glitches..."

Regarding healthcare:

"... 62% of consumers stated they would not trust IoT devices to administer medication; this sentiment is strongest in the 55+ age range, with 74% expressing distrust. There were also specific concerns about the use of IoT devices to monitor vital signs, such as heart rate and blood pressure. 85% of consumers expressed concern that performance problems with these types of IoT devices could compromise clinical data..."

Regarding in-home retail devices:

"... 83% of consumers are concerned about losing control of their smart home due to digital performance problems... 73% of consumers fear being locked in or out of the smart home due to bugs in smart home technology... 68% of consumers are worried they won’t be able to control the temperature in the smart home due to malfunctions in smart home technology... 81% of consumers are concerned that technology or software problems with smart meters will lead to them being overcharged for gas, electricity, and water."

The findings are a clear call to IoT makers to improve the performance, security, and reliability of their internet-connected devices. To learn more, download the full Dynatrace report titled, "IoT Consumer Confidence Report: Challenges for Enterprise Cloud Monitoring on the Horizon."


Survey: Complexities And Consumer Fears With Checking Credit Reports For Errors

Many consumers know that they should check their credit reports yearly for errors, but most don't. A recent survey found much complexity and fears surrounding credit reports. WalletHub surveyed 500 adults in the United States during July, and found:

  • 84 percent of survey respondents know that they should check their credit reports at least once each year
  • Only 41 percent of respondents said they check their credit reports
  • 27 percent said they don't have the time to check their credit reports
  • 14 percent said they are afraid to see the contents of their credit reports

WalletHub found that women were twice as likely as men to have the above fear. Millennials were five times as likely than Baby Boomers to have this fear. More findings are listed below.

It is important for consumers to understand the industry. Inaccurate credit report can lower your credit score, the overall number used to indicate your credit worthiness. A low credit score can cost you money: denied credit applications, or approved loans but with higher interest rates. The errors in credit reports can include another person's data co-mingled with yours (obviously, that should never happen), a dead person's data co-mingled with yours, or a credit report that doesn't accurately reflect a loan you truly paid off on time and in full.

A 2013 study by the U.S. Federal Trade Commission (FTC) found problems with credit reports accuracy. First, 26 percent of participants identified errors in their credit reports. So, one in four consumers were affected. Plus, of the 572 credit reports where errors were identified, 399 reports (70%) were modified by a credit reporting agency, and 211 (36%) resulted in a credit score changed. So, finding and reporting errors is beneficial for consumers. Plus, a report in 2013 by the 60 Minutes television news magazine listed problems with the dispute process: failures by the largest three credit reporting agencies to correct errors reported by consumers on their credit reports.

There are national and regional credit reporting agencies. The three national credit reporting agencies include Experian, Equifax, andTransUnion. Equifax operates a secondary consumer reporting agency focused solely upon the telecommunications industry and broadband internet services.

Credit reporting agencies get their data from a variety of sources including data brokers. So, their business model is based upon data sharing. Just about anyone can set up and operate a credit reporting agency. No special skills nor expertise are required. Credit reporting agencies make money by selling credit reports to lenders. Credit reports often contain errors. For better or worse regarding security, credit reporting agencies historically have outsourced work, sometimes internationally.

The industry and executives have arguably lackadaisical data security approaches. A massive data breach at Equifax affected about 143 million persons in 2017. An independent investigation of that breach found a length list of data security flaws and failures at Equifax. To compound matters, the Internal Revenue Service gave Equifax a no-bid contract in 2017.

The industry has a spotty history. In 2007, Equifax paid a $2.7 million fine for violating federal credit laws. In 2009, it paid a $65,000 fine to the state of Indiana for violating the state's security freeze law. In 2012, Equifax and some of its customers paid $1.6 million to settle allegations of improper list sales. A data breach at Experian in 2015 affected 15 million wireless carrier customers. In 2017, Equifax and TransUnion paid $23.1 million to settle allegations of deceptive advertising about credit scores.

See the graphic below for more findings from the WalletHub survey.

2018 Credit Report Complexity Survey by WalletHub. Click to view larger version


How Well Do Americans Distinguish Facts From Opinions? People With These 3 Skills Do The Best

The current fast-paced news environment, multitude of online sources, and the rise of "fake news" all place a premium upon being able to distinguish facts from opinions. And some opinions are also rumors or lies. Nobody wants to be duped as this shooter was in the Washington pizzeria attack in 2016. Nobody wants to waste their votes based upon misinformation.

How well do people in the United States distinguish facts from opinions? Earlier this year, the Pew Research Center conducted a survey to determine:

"... whether member of the public can recognize news as factual – something that’s capable of being proved or disproved by objective evidence – or as an opinion that reflects the beliefs and values of whoever expressed it."

Overall findings were not encouraging:

"The main portion of the study, which measured the public’s ability to distinguish between five factual statements and five opinion statements, found that a majority of Americans correctly identified at least three of the five statements in each set. But this result is only a little better than random guesses. Far fewer Americans got all five correct, and roughly a quarter got most or all wrong."

The survey of 5,035 U.S. adults was conducted between February 22 and March 8, 2018. Another key finding: people with certain skills outperformed others who lacked those skills:

"Those with high political awareness, those who are very digitally savvy and those who place high levels of trust in the news media are better able than others to accurately identify news-related statements as factual or opinion... 36% of Americans with high levels of political awareness (those who are knowledgeable about politics and regularly get political news) correctly identified all five factual news statements, compared with about half as many (17%) of those with low political awareness. Similarly, 44% of the very digitally savvy (those who are highly confident in using digital devices and regularly use the internet) identified all five opinion statements correctly versus 21% of those who are not as technologically savvy... Trust in those who do the reporting also matters in how that statement is interpreted. Almost four-in-ten Americans who have a lot of trust in the information from national news organizations (39%) correctly identified all five factual statements, compared with 18% of those who have not much or no trust. "

Pew Research. Survey findings. The politically aware, digitally savvy, and those more trusting of the news media fare better at distinguishing facts from opinions. Click to view larger version See the table on the right for details about the findings, which also apply across political parties:

"Both Republicans and Democrats show a propensity to be influenced by which side of the aisle a statement appeals to most. For example, members of each political party were more likely to label both factual and opinion statements as factual when they appealed more to their political side."

The study also investigated whether the news source brand affected person's abilities to distinguish facts from opinions:

"Overall, attributing the statements to news outlets had a limited impact on statement classification... Members of the two parties were as likely as each other to correctly classify the factual statements when no source was attributed or when USA Today or The New York Times was attributed. Labeling statements with a news outlet had no impact on how Republicans or Democrats classified the opinion statements."

When the source was attributed to Fox News, "Republicans were modestly more likely than Democrats to accurately classify the three factual statements... correspondingly, Democrats were modestly less likely than Republicans to do so.

Another finding:

"When Americans see a news statement as factual, they overwhelmingly also believe it to be accurate. This is true for both statements they correctly and incorrectly identified as factual, though small portions of the public did call statements both factual and inaccurate."

Many people I know strongly believe that persons in the other political party are misinformed and/or misled by their reliance upon opinions, rumors, and inaccurate information; while persons in their political party are uniquely informed without reliance upon opinions, rumors, and inaccurate information. We now know that belief isn't accurate.


Report: Social Media Use in 2018

There has been plenty of controversy recently surrounding social media: job advertisements which exclude older workers, concerns that social media threaten democracies, transparency concerns about political advertisements, censorship applied inconsistently, politicians blocking constituents, promises to do better by Facebook, and more. Given these issues, it's reasonable to ask: who uses social media? Which sites? Has this changed over time? Would any users stop using social media?

The Pew Research Center recently released its latest report, "Social Media Use in 2018." Key findings:

"Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook... The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds... Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users... Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%). LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less. The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the United States – 49% of Hispanics report that they are WhatsApp users, compared with 14% of whites and 21% of blacks."

The report was based on telephone interviews of 2,002 adults (18 years of age or older) living in the United States. The interviews were conducted during Jan. 3 - 10, 2018, and included 500 respondents via landline telephones, and 1,502 respondents via mobile phones. The survey was conducted by interviewers under the direction of Abt Associates.

A couple charts highlight the key findings:

Pew Research Center. Social Media use in 2018. Site use by age groups. Click to view larger version

Pew Research Center. Social Media Use in 2018. Reciprocity usage. Click to view larger version

Pew Research also found:

"... the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014. But by the same token, a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media."

View more information and details in the full report at the Pew Research Center site.


Survey: United States Citizens Don't Know Their Basic Constitutional Rights

The Annenberg Public Policy Center (APPC) announced the results of its latest annual Constitution Day Civics Survey -- how well United States citizens know their Constitutional rights. The latest survey was conducted August 9 to 13 and included 1,013 adults. Main findings:

"1. More than half of Americans (53 percent) incorrectly think it is accurate to say that immigrants who are here illegally do not have any rights under the U.S. Constitution;

2. More than a third of those surveyed (37 percent) can’t name any of the rights guaranteed under the First Amendment; and

3. Only a quarter of Americans (26 percent) can name all three branches of government."

About the rights of undocumented immigrants, the incorrect belief is held by more conservatives (67 percent) compared to moderates (48 percent) and liberals (46 percent). The APPC explained:

"In fact, immigrants who are in the United States illegally share some constitutional protections with U.S. citizens. More than a century ago, in Yick Wo v. Hopkins (1886), a case involving a Chinese immigrant, the Supreme Court ruled that non-citizens were entitled to due process rights under the 14th Amendment’s equal protection clause. Other cases have expanded upon those rights..."

A tiny bit of good news in the survey results:

"Most respondents, though not all, know that under the Constitution, U.S. citizens who are atheists or Muslim have the same rights as all other citizens. Seventy-nine percent of respondents know it is accurate to say that U.S. citizens who are atheists have the same rights as other citizens, and 76 percent know it is accurate to say that citizens who are Muslim have the same rights as other citizens."

About how well (or not) citizens' know their rights under the First Amendment (bold emphasis added):

"Nearly half of those surveyed (48 percent) say that freedom of speech is a right guaranteed by the First Amendment. But, unprompted, 37 percent could not name any First Amendment rights. And far fewer people could name the other First Amendment rights: 15 percent of respondents say freedom of religion; 14 percent say freedom of the press; 10 percent say the right of assembly; and only 3 percent say the right to petition the government... Contrary to the First Amendment, 39 percent of Americans support allowing Congress to stop the news media from reporting on any issue of national security without government approval. That was essentially unchanged from last year..."

So, many Americans fail to understand the law of the land -- the U.S. Constitution -- and some naively (or stupidly) support actions to restrict their rights.

Are things getting better or worse? In a 2011 survey by the APPC, barely half of United States citizens (51 percent) knew that a two-thirds majority vote by Congress is needed to overturn a presidential veto. In a 2015 survey by the APPC, about one in ten Americans (12 percent) said that the Bill of Rights guarantees pet ownership. It doesn't. A quick comparison across the years:

Survey Result (% of People) 2011 2015 2017
Correctly named all 3 branches of government 38 31 26
Unable to name 1 branch of government 33 32 33

Kathleen Hall Jamieson, director of the Annenberg Public Policy Center (APPC) of the University of Pennsylvania said:

"Protecting the rights guaranteed by the Constitution presupposes that we know what they are. The fact that many don’t is worrisome... These results emphasize the need for high-quality civics education in the schools and for press reporting that underscores the existence of constitutional protections."

I agree. These results are embarrassing, too. What do you think?


Survey: 90 Percent Of Consumers Want Smart Devices With Security Built In

A recent survey of consumers in six countries found that 90 percent believe it is important for smart devices to have security built into the products. Also, 78 percent said they are aware that any smart device connected to their home WiFi network is vulnerable to attacks by hackers wanting to steal personal data stored on the device.

Security importance by country. Irdeto Global Consumer IoT Security Survey. Select to view larger version The Irdeto Global Consumer IoT Security Survey, conducted online from June 22, 2017 to July 10, 2017 by YouGov Plc for Irdeto, included 7,882 adults (aged 18 or older) in six countries: Brazil, China, Germany, India, United Kingdom, and United States. Irdeto provides security solutions to protect platforms and applications for media, entertainment, automotive and Internet-of-things (IoT) connected industries.

Additional key findings:

"... 72% of millennials (ages 18-24 years) indicated that they are aware that any smart device connected to the Wi-Fi in their home has the potential to be targeted by a hacker, compared to 82% of consumers 55+. This indicates that older generations may be more savvy about IoT security or more cautious... More than half of consumers around the globe (56%) think that it is the responsibility of both the end-user and the manufacturer of the product to prevent hacking of smart devices. Alternatively, only 15% of consumers globally think they are responsible, while 20% feel the manufacturer of the device is responsible for cybersecurity. In China, more consumers than any other country surveyed (31%) stated that it is the responsibility of manufacturers. Brazilians led all countries surveyed (23%) in the belief that it is the responsibility of the end-user to prevent hacking of connected devices... Germans expressed the least concern with nearly half (42%) stating that they are not concerned about smart devices being hacked. On the opposite end of the spectrum, Brazilian smart device owners expressed the most concern with 88% of those surveyed saying they were concerned...

And, smart device usage varies by country:

"Regarding the number of smart devices consumers own, 89% of those surveyed have at least one connected device in their home. In addition, 81% of consumers across the globe admitted to having more than one connected device in the home. India led all countries with a staggering 97% of consumers stating that they have at least one smart device in the home, compared to only 80% of US consumers..."

Read the announcement by Irdeto. View the full infographic.

Device security responsibility. Irdeto Global Consumer IoT Security Survey. Select to view larger version


Survey: Online Harassment In 2017

What is online life like for many United States residents? A recent survey by the Pew Research Center provides a good view. 41 percent of adults surveyed have personally experienced online harassment. Even more, 66 percent, witnessed online harassment directed at others.

Types of behaviors. Online Harassment 2017 survey. Pew Research. Click to view larger version The types of online harassment behaviors vary from the less severe (e.g., offensive name calling, efforts to embarrass someone) to the more severe (e.g., physical threats, harassment over a sustained period, sexual harassment, stalking.) 18 percent of survey participants -- nearly one out of every fiver persons -- reported that they had experienced severe behaviors.

Americans reported that social networking sites are the most common locations for online harassment experiences. Of the 41 percent of survey participants who personally experienced online harassment, most of those (82 percent) cited a single site and 58 percent cited "social media."

The reasons vary. 14 percent of survey respondents reported they had been harassed online specifically because of their politics; 9 percent reported that they were targeted due to their physical appearance; e percent said they were targeted due to their race or ethnicity; and 8 percent said they were targeted due to their gender. 5 percent said they were targeted due their religion, and 3 percent said they were targeted due to their sexual orientation.

Some groups experience online harassment more than others. Pew found that younger adults, under age 30, are more likely to experience severe forms of online harassment. Similarly, younger adults are also more likely to witness online harassment targeting others. Pew also found:

"... one-in-four blacks say they have been targeted with harassment online because of their race or ethnicity, as have one-in-ten Hispanics. The share among whites is lower (3%). Similarly, women are about twice as likely as men to say they have been targeted as a result of their gender (11% vs. 5%). Men, however, are around twice as likely as women to say they have experienced harassment online as a result of their political views (19% vs. 10%). Similar shares of Democrats and Republicans say they have been harassed online..."

The impacts upon victims vary, too:

"... ranging from mental or emotional stress to reputational damage or even fear for one’s personal safety. At the same time, harassment does not have to be experienced directly to leave an impact. Around one-quarter of Americans (27%) say they have decided not to post something online after witnessing the harassment of others, while more than one-in-ten (13%) say they have stopped using an online service after witnessing other users engage in harassing behaviors..."

Different attitudes by gender. Online Harassment 2017 survey. Pew Research. Click to view larger version And, attitudes vary by gender. See the table on the right. More women than men consider online harassment a "major problem," and men prioritize free speech over online safety while women prioritize safety first. And, 83 percent of young women (e.g., ages 18 - 29) viewed online harassment as a major problem. Perhaps most importantly, persons who have "faced severe forms of online harassment differ in experiences, reactions, and attitudes."

Pew Research also found that persons who experience severe forms of online harassment, "are more likely to be targeted for personal characteristics and to face offline consequences." So, what happens online doesn't necessarily stay online.

The perpetrators vary, too. Of the 41 percent of survey participants who personally experienced online harassment, 34 percent said the perpetrator was a stranger, and 31 percent said they didn't know the perpetrator's real identity. Also, 26 percent said the perpetrator was an acquaintance, followed by friend (18 percent), family member, (11 percent), former romantic partner (7 percent), and coworker (5 percent).

Pew Research found that the number of Americans who experienced online harassment has increased slightly from 35 percent during a 2014 survey. Pew Research Center surveyed 4,248 U.S. adults during January 9 - 23, 2017. 

Next Steps
62 percent of survey participants view online harassment as a major problem. 5 percent do not consider it a problem at all. People who have experienced severe forms of online harassment said that they have already taken action. Those actions include a mix: a) set up or adjust privacy settings for their profiles in online services, b) reported offensive content to the online service, c) responded directly to the harasser, d) offered support to others targeted, e) changed information in their online profiles, and f) stopped using specific online services.

Views vary about which entities bear responsibility for solutions. 79 percent of survey respondents said that online services have a duty to intervene when harassment occurs on their service. 35 percent believe that better policies and tools from online services are the best way to address online harassment.

Meanwhile, 60 said that bystanders who witness online harassment "should play a major role in addressing this issue," and 15 percent view peer pressure as an effective solution. 49 said law enforcement should play a major role in addressing online harassment, while 31 said stronger laws are needed. Perhaps most troubling:

"... a sizable proportion of Americans (43%) say that law enforcement currently does not take online harassment incidents seriously enough."

Among persons who have experienced severe forms of online harassment, 55 percent said that law enforcement does not take the incidents seriously enough. Compare that statistic with this: nearly three-quarters (73 percent) of young men (ages 18 - 29) feel that offensive online content is taken too seriously.

And Americans are highly divided about how to balance safety concerns versus free:

"When asked how they would prioritize these competing interests, 45% of Americans say it is more important to let people speak their minds freely online; a slightly larger share (53%) feels that it is more important for people to feel welcome and safe online.

Americans are also relatively divided on just how seriously offensive content online should be treated. Some 43% of Americans say that offensive speech online is too often excused as not being a big deal, but a larger share (56%) feel that many people take offensive content online too seriously."

With such divergent views, one wonders if the problem of online harassment can be easily solved. What are your opinions about online harassment?


Poll Finds Republicans Rollback of Broadband Privacy Very Unpopular

A recent poll found that the Republican rollback of broadband privacy rules is very unpopular. Very unpopular. The poll included 1,000 Americans, and the results cut across age, gender, and political affiliations. Despite this, President Trump signed the privacy-rollback legislation on April 3. Since then, many consumers have sought online tools to protect their privacy.

Vox reported the survey results:

Image of Yougov poll results about Republican rollback of broadband privacy. Click to view larger version

Late last week, several Republicans in the House of Representatives sent a letter (Adobe PDF) to Ajit Pai, the Chairman of the U.S. Federal Communications Commission (FCC), urging the FCC to regulate broadband service providers. The letter read, in part:

"We write to ensure that the Federal Communications Commission (FCC) stands ready to protect consumer privacy... The Federal Trade Commission (FTC) has long been the standard bearer for striking the right balance of consumer protection with a pro-innovative construct that encourages consumer choice, opportunities, and new jobs... An FCC approach that mirrors the FTC will continue to protect consumers in this tumultuous time... Until such time as the FCC rectifies the Title II reclassification that inappropriately removed ISPs from the FTC's jurisdiction, we urge the FCC to hold Internet service providers (ISPs) to their privacy promises..."

The letter was signed by Greg Walden (Chairman, Committee on Energy & Commerce), Marsha Blackburn (Chairman, Subcommittee on Communications & Technology), and 48 other representatives.

Tumultuous times? The tumult was created by the rollback of privacy rules -- a situation created by Republicans. All would have been fine if they'd left the FCC's broadband privacy rules in place; rules consumers clear want -- rules that keep users in control of their online privacy.

Representative Blackburn and her fellow Republicans either doesn't know history or have chosen to ignore it. Several problems have plagued the industry: a lack of ISP competition in key markets, consumers in the United States pay more for broadband and get slower speeds compared to other countries, and numerous privacy violations and lawsuits:

Clearly, the FCC had to act, it did, it held hearings, and then finalized improved broadband privacy rules to help consumers. Now, the Congress and President undid all of that creating the tumult they now claim to want to solve.

Clearly, Representative Blackburn and others are happy to comply with the wishes of their corporate donors -- who don't want broadband classified as a utility. Internet access is a basic consumer need for work, entertainment, and school -- just like water, electricity, and natural gas (for cooking). Internet access is a utility, like it or not. The FCC under Chairman Wheeler had the right consumer-friendly approach, despite the spin by Blackburn and others.

What are your opinions?


Study: Many Consumers Don't Secure Their Mobile Devices

Many consumers in the United States don't take the steps experts recommend to secure their mobile devices. Pew Research reported the findings of a recent survey:

"More than a quarter (28%) of smartphone owners say they do not use a screen lock or other security features to access their phone. And while a majority of smartphone users say they have updated their phone’s apps or operating system, about 40% say they only update when it’s convenient for them. Meanwhile, some users forgo updating their phones altogether: Around one-in-ten  smartphone owners report they never update their phone’s operating system (14%) or update the apps on their phone (10%)."

And, there are differences by the age of phone owners:

"owners ages 65 and older are much less likely than adults younger than 65 to use a screen lock and regularly update their phone’s apps and operating system (13% vs. 23%). Smartphone users 65 and older are also more than twice as likely as younger users to report that they do not take any of these actions to secure their phones (8% vs. 3%)..."

Other risky behaviors consumers perform:

"... 54% of internet users use public Wi-Fi networks, and many of these users are performing sensitive activities such online shopping (21%) or online banking (20%)."


Survey: Internet of Evil Things Report

Pwnie 2017 Internet of Evil Things report A recent survey of information technology (IT) professionals by Pwnie Express, an information security vendor, found that connected devices bring risks into corporate networks and IT professionals are not keeping up. 90 percent of IT professionals surveyed view connected devices as a security threat to their corporate systems and networks. 66 percent aren't sure how many connected devices are in their organizations.

These findings have huge implications as the installed base of connected devices (a/k/a the "Internet of things" or ioT) takes off. Experts forecast 8.4 billion connected devices in use worldwide in 2017, up 31 percent from 2016. Total spending for those devices will reach almost $2 trillion in 2017, and $20.4 billion by 2020. The regions that will drive this growth include North America, Western Europe, and China; which already comprise 67 percent of the installed base.

Key results from the latest survey by Pwnie Express:

"One in five of the survey respondents (20%) said their IoT devices were hit with ransomware attacks last year. 16 percent of respondents say they experienced Man-in-the-middle attacks through IoT devices. Devices continue to lend themselves to problematic configurations. The default network from common routers “linksys” and “Netgear” were two of the top 10 most common “open default” wireless SSID’s (named networks), and the hotspot network built-in for the configuration and setup of HP printers - “hpsetup”- is #2."

An SSID, or Service Set Identifier, is the name a wireless network broadcasts. Manufacturers ship them with default names, which the bad guys often look for to find open, unprotected networks. While businesses purchase and deploy a variety of connected devices (e.g., smart meters, manufacturing field devices, process sensors for electrical generating plants, real-time location devices for healthcare) and some for "smart buildings" (e.g., LED lighting, HVAC sensors, security systems), other devices are brought into the workplace by workers.

Most companies have Bring Your Own Device (BYOD) policies allowing employees to bring and use in the workplace personal devices (e.g., phones, tablets, smart watches, fitness bands). The risk for corporate IT professionals is that when employees, contractors, and consultants bring their personal devices into the workplace, and connect to corporate networks. A mobile device infected with malware from a wireless home network, or from a public hot-spot (e.g., airport, restaurant) can easily introduce that malware into office networks.

Consumers connect a wide variety of items to their wireless home networks: laptops, tablets, smartphones, printers, lighting and temperature controls, televisions, home security systems, fitness bands, smart watches, toys, smart wine bottles, and home appliances (e.g., refrigerators, hot water heaters, coffee makers, crock pots, etc.). Devices with poor security features don't allow operating system and security software updates, don't encrypt key information such as PIN numbers and passwords, and build the software into the firmware where it cannot be upgraded. Last month, the U.S. Federal Trade Commission (FTC) filed a lawsuit against a modem/router maker alleging poor security in its products.

Security experts advise consumers to perform several steps to protect their wireless home networks: change the SSID name, change all default passwords, enable encryption (e.g., WEP, WPA, WPA2, etc.), create a special password for guests, and enable a firewall. While security experts have warned consumers for years, too many still don't heed the advice.

The survey respondents identified the top connected device threats:

"1. Misconfigured healthcare, security, and IoT devices will provide another route for ransomware and malware to cause harm and affect organizations.

2. Unresolved vulnerabilities or the misconfiguration of popular connected devices, spurred by the vulnerabilities being publicized by botnets, including Mirai and newer, “improved” versions, in the hands of rogue actors will compromise the security of organizations purchasing these devices.

3. Mobile phones will be the attack vector of the future, becoming an extra attack surface and another mode of rogue access points taking advantage of unencrypted Netgear, AT&T, and hpsetup wireless networks to set up man-in-the-middle attacks."

The survey included more than 800 IT security professionals in several industries: financial services, hospitality, retail, manufacturing, professional services, technology, healthcare, energy and more. Download the "2017 Internet of Evil Things Report" by Pwnie.


74 Percent of US Broadband Households Have Internet-Connected Televisions

According to new research from The Diffusion Group (TDG), 74 percent of US households had Internet-connected televisions at year-end 2016. In 2013, 50 percent of households had Internet-connected televisions. Michael Greeson, TDG President and Director of Research, said:

"At 74% penetration, connected TV use is squarely in the Late Mainstream phase of its trajectory. Barring any major disruption in TV technology or market conditions, growth will slow each year as the solution reaches saturation... Broadband pay-TV services are particularly well positioned to leverage this utility, which permits scale at much lower costs."

TDG first noted in 2004 that the penetration of connected televisions would closely follow broadband (a/k/a high-speed Internet) services.

Chart by TDG of Internet-connected televisions in the United States. Click to view larger version


Federal Reserve Survey of Experiences of Younger Workers

The Federal Reserve Board (FRB) recently released the results of its survey of younger workers ages 18 to 30 with data through 2015. The survey found that younger workers overall:

"... experienced higher rates of unemployment and lower rates of labor force participation than the general population for at least two decades, and the Great Recession exacerbated this phenomenon. Despite a substantial labor market recovery from 2009 through 2014, vulnerable populations—including the nation’s young adults—continue to experience higher rates of unemployment. Changes in labor market conditions, including globalization and automation, have reduced the availability of well-paid, secure jobs for less-educated persons, particularly those jobs that provide opportunity for advancement. Furthermore, data suggest that young workers entering the labor market are affected by a long-running increase in the use of “contingent” or “alternative” work arrangements, characterized by contracted, part-time, temporary, and seasonal work."

Specific findings about younger workers' attitudes:

"In 2015, the majority of young adults (61 percent) are optimistic about their future job opportunities, showing an increase in optimism from 2013 (45 percent)... the likelihood that a young adult is optimistic about future job opportunities increases with higher levels of education... young adults continue to have a strong preference for steady employment (62 percent) over higher pay (36 percent)... Among respondents who prefer steady employment, 80 percent would rather have one steady job than a stream of steady jobs for the next five years...

Most young adults are not sure how their standard of living will compare with their parents’ standard of living. Young adults with at least one parent with a bachelor’s degree (or higher) are more likely to believe their standard of living will be lower than their parents (4 percent) when compared with young adults whose parents have a high school education or less (1 percent)...

Specific findings about younger workers' experiences:

"28 percent of respondents are currently enrolled as students in a certificate or degree program. Most students are enrolled in degree programs... most undergraduate students are identified “nontraditional” because they are over age 23, enrolled in school part time, working full time, and/or financially independent. 10 percent of respondents are “non-completers,” meaning they are not currently enrolled in a certificate or degree program they started... 62 percent of respondents with post-secondary education worked while in school to finance all or part of their most recent education. 52 percent of respondents with post-secondary educational experience have parents that contributed financially to their education. 46 percent of respondents incurred debt to pay for some portion of their education or training...

41 percent of respondents believe they have the level of education and training needed for the type of job that they would like to hold in the next five years... 66 percent of young adults received information about jobs and careers during high school. And, 69 percent of young adults received such information in college...

Less than half (45 percent) of employees work in a career field that is closely related to their educational and training background... Many young adults gained early work experience during high school, college, or both. 53 percent of young adults had a paid job during high school, and 77 percent of young adults had a paid job during college..."

A key takeaway: about 30 percent of young adults did not receive information about jobs and careers in high school nor college. That seems to be an area the educational sector must improve upon.

4,135 potential respondents were contacted for the 2015 survey, and 2,035 completed surveys (49 percent response rate). FRB staff designed the survey, which was administered by GfK, an online consumer research company.

More notable statistics from the survey: about 69 percent of survey respondents have some form of paid employment, up from 60 percent in 2013. 63 percent of employees held a single full-time job during the past year, and 18 percent of employees held multiple full-time jobs during the past year. Profile information about employed younger workers:

"78 percent of employees have a permanent/long-term job... 75 percent of employees in the survey have a full-time job... Among part-time employees surveyed, 49 percent were identified as underemployed, as they are working part time because of economic conditions. Meanwhile, 42 percent of part-time employees prefer part-time work... The percent of young workers who have health insurance increased from 2013 (70 percent) to 2015 (82 percent). Likewise, the percent of young workers who received paid time off for sick leave, holidays, or both from any of their paid jobs increased from 2013 (59 percent) to 2015 (62 percent)...

As adults, 43 percent of employees have formed a new household with their immediate family (i.e., spouse/partner), and 20 percent have formed a new household alone or with a roommate..."

Self-sufficiency is important. The report found:

"... 73 percent of employees are able to cover their monthly household expenses with their household income. Meanwhile, 22 percent of employees report that they are sometimes able to cover their monthly household expenses, and 4 percent are not able to cover their monthly household expenses at all... Among employees who are not able to cover their household expenses some or all of the time, 64 percent reduce their monthly expenses to meet the challenge, 56 percent do not pay some bills, 54 percent borrow money from family, 46 percent use their credit cards, 41 percent use savings, and 16 percent borrow from friends.

A key consideration regarding self-sufficiency is the ability of a household to withstand financial disruptions. Among young workers, the ability to go without a paycheck temporarily improved between 2013 and 2015. The percent of young workers who can pay their living expenses if out of work for four weeks improved from 38 percent in 2013 to 45 percent in 2015..."

The report cited 4 policy implications to address the findings:

  1. Improve Alignment between Education and the Labor Market
  2. Increase Opportunities for Non-degree Education
  3. Provide Assistance and Protections for Workers with Alternative Work Arrangements
  4. Seek Opportunities to Improve Job Growth

There is plenty of information in the 120-page report, which is available at the FRB site and here (Adobe PDF; 1,190.2K bytes).


How To Spot Fake News And Not Get Duped

You may have heard about the "pizzagate" conspiracy -- fake news about a supposed child-sex ring operating from a pizzeria in Washington, DC. A heavily armed citizen drove from North Carolina to the pizzeria to investigate to investigate the bogus child-sex ring supposedly run by Presidential candidate Hillary Clinton. The reality: no sex ring. That citizen had been duped by fake news. Shots were fired, and thankfully nobody was hurt.

CBS News reported that the pizzagate conspiracy had been promoted by Michael G. Flynn, son of retired General Michael T. Flynn, Donald Trump's pick for national security adviser. As a result, the younger Flynn resigned Tuesday from President-Elect Trump's transition team.

I use the phrase "fake news" for several types of misleading content: propaganda, unproven or fact-free conspiracy theories, disinformation, and clickbait. The pizzagate incident highlighted two issues: a) fake news has consequences, and b) many people don't know how to distinguish real news from fake news. So, while political operatives reportedly have used a combination of fake news, ads, and social media to both encourage supporters to vote and discourage opponents from voting, there clearly are other real-life consequences.

To help people spot fake news, NPR reported:

"Stopping the proliferation of fake news isn't just the responsibility of the platforms used to spread it. Those who consume news also need to find ways of determining if what they're reading is true. We offer several tips below. The idea is that people should have a fundamental sense of media literacy. And based on a study recently released by Stanford University researchers, many people don't."

The report is enlightening. In the "Evaluating Information: The Cornerstone of Civic Online Reasoning" report, researchers at Stanford University tested about 7,804 students in 12 states between January 2015 and June 2016. They found:

"... at each level—middle school, high school, and college—these variations paled in comparison to a stunning and dismaying consistency. Overall, young people’s ability to reason about the information on the Internet can be summed up in one word: bleak. Our “digital natives” may be able to flit between Facebook and Twitter while simultaneously uploading a selfie to Instagram and texting a friend. But when it comes to evaluating information that flows through social media channels, they are easily duped... We would hope that middle school students could distinguish an ad from a news story. By high school, we would hope that students reading about gun laws would notice that a chart came from a gun owners’ political action committee. And, in 2016, we would hope college students, who spend hours each day online, would look beyond a .org URL and ask who’s behind a site that presents only one side of a contentious issue. But in every case and at every level, we were taken aback by students’ lack of preparation... Many [people] assume that because young people are fluent in social media they are equally savvy about what they find there. Our work shows the opposite."

This is important for both individuals and the future of the nation because:

"For every challenge facing this nation, there are scores of websites pretending to be something they are not. Ordinary people once relied on publishers, editors, and subject matter experts to vet the information they consumed. But on the unregulated Internet, all bets are off... Never have we had so much information at our fingertips. Whether this bounty will make us smarter and better informed or more ignorant and narrow-minded will depend on our awareness of this problem and our educational response to it. At present, we worry that democracy is threatened by the ease at which disinformation about civic issues is allowed to spread and flourish."

While the study focused upon students, but older persons have been duped, too. The suspect in the pizzeria incident was 28 years old. The Stanford report focused upon what teachers and educators can do to better prepare students. According to the researchers, additional solutions are forthcoming.

What can you do to spot fake news? Don't wait for sites and/or social media to do it for you. Become a smarter consumer. The NPR report suggested:

  1. Pay attention to the domain and URL
  2. Read the "About Us" section of the site
  3. Look at the quotes in a story
  4. Look at who said the quotes

All of the suggestions require readers to take the time to understand the website, publication, and/or publisher. A little skepticism is healthy. Also verify the persons quoted and whether the persons quoted are who the article claims. And, verify that any images used actually relate to the event.

We all have to be smarter consumers of news in order to stay informed and meet our civic duties, which includes voting. Nobody wants to vote for politicians that don't represent their interests because they've been duped. To the above list, I would add:

  • Read news wires. These sites include the raw, unfiltered news about who, when, where, and what happened. Some suggested sources: : Associated Press (AP), Reuters, and United Press International (UPI)
  • Learn to recognize advertisements
  • Learn the differences between different types of content: news, opinion, analysis, satire/humor, and entertainment. Reputable sites will label them to help readers.

If you don't know the differences and can't spot each type, then you are likely to get duped.


Study: Almost 40 Percent of U.S. Smartphone Owners Use Voice Recognition

According to a recent study by Parks Associations, a market research and consulting company, 39 percent of smartphone owners in the United States use some form of voice recognition (e.g., Siri, Google Now). The usage is higher (more than 50 percent) for iPhone owners compared to Android owners (less than 33 percent). Harry Wang, Director of Health & Mobile Product Research at Parks Associations said:

“Smartphone penetration has reached 86% of U.S. broadband households, so it is a mature market, with users, particularly younger consumers and iOS users, exploring more intelligent features and interfaces, including voice control... The growing consumer interest in voice control features is driving this technology into new IoT areas... Following Apple’s lead with Siri, other brands have created ‘personalities’ for their voice-control solutions, like Alexa for Amazon Echo and Cortana for Windows Phones."

Usage is higher among younger persons. 48 percent of smartphone users ages 18-24, use voice recognition software, usage of the “Siri” voice recognition software increased from 40 to 52 percent between 2013 and 2015. In total, about 15 percent of all U.S. broadband households use Siri.

About 70 percent of smartphone owners who use voice recognition are satisfied. 38 percent said they are very satisfied, and 9 percent said they are not satisfied.

Additional findings about U.S. smartphone users:

  • More than 70 percent watch short streaming video clips, and more than 40 percent watch long streaming videos.
  • 36 percent use WiFi calling.
  • 26 percent use a payment app for purchases at retail stores, and
  • 24 percent stream video from their phones to a second screen (e.g., TV, PC).

Learn more in the "360 View: Mobility and the App Economy" report, or the press release, by Parks Associates.


Report: Consumer Usage of Video Streaming Services in The US

New research revealed that 16% of the "viewing population" have multiple subscription video-on-demand (SVOD) services in their homes. That's up from 10% three years ago. Consumer market research firm Gfk studied consumers in the United States, and also found that almost half (49%) of the "viewing population" subscribes to at least one SVOD service, 17% have both Netflix and Amazon Prime, 9% have Netflix and Hulu Plus, and 5% have all three of the major services.

The “viewing population” includes consumers who watch video at least once per week via any format: regular TV, streaming, or otherwise. According to Gfk, this is 95 percent of the total number of people 13 to 64 US years of age. Gfk also found that consumers:

"... who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type). “Self-bundlers” also have higher mean incomes than average weekly viewers – at $90,000 per year versus $76,000 – but are less likely to subscribe to traditional pay TV services.."

GfK interviewed 1,054 consumers in the United States for its “Over-the-Top TV 2016: A Complete Video Landscape” report. In related studies during the past year, Gfk found:

Below is an infographic from Gfk's "Over the Top TV 2016" report with additional information:

Infographic from Gfk Over the Top TV 2016 report. Click to view larger version


Study Confirms Consumers Ignore Online Policies And Agree To Anything

Researchers have confirmed what privacy advocates and government regulators have suspected for a long time: Internet users often ignore online policies: privacy and terms of service. And those consumers who read policies, pay insufficient attention.

In a working paper titled, "The Biggest Lie On The Internet," researchers tested 543 college students (from a communications class) by having them sign up for NameDrop, a fictitious social networking site (SNS). 47 Percent of test participants were female, and the average age of all participants was 19. 62 percent identified as Caucasian, 15 percent as Asian, 6 percent as Black, 2 percent as Hispanic/Latin, and 3 percent as mixed race/ethnicity.

Authors of the working paper were Jonathann A. Obar, a Research Associate at the the Quello Center for Telecommunications Management and Law at Michigan State University, and Anne Oeldorf-Hirsch, at the University of Connecticut. The paper was submitted for peer review and to the U.S. Feral Communications Commission (FCC).

The study found that almost three of four test participants -- 74 percent -- skipped reading the privacy policy by clicking on a "Quick Join" button. Those that did read the privacy policy spent a little over a minute -- 73 seconds -- reading the 7,977-word policy. Test participants spent less time -- 51 seconds -- reading the 4,316-word TOS policy.

The researchers expected test participants to spend longer times reading the policies because persons with a 12-grade or college education read about 250 to 280 words per minute. So, the it should have taken 29 to 32 minutes to read the 7,977-word privacy policy. The range of actual reading times was 2.96 seconds to 37 minutes; with 80 percent of test participants spending less than one minute of reading time.

The paper did not mention if reading times varied by device (e.g., phone, tablet, laptop, desktop). The researchers identified three factors that predict policy reading times:

  1. Information Overload: if the persons perceived the policies to be too long andtoo much work,
  2. Nothing to Hide: persons view the policies as irrelevant because they do nothing wrong, and
  3. Difficult to Understand: persons believe that they can't understand the language in the policies.

The researchers inserted problematic clauses into the policies which test participants should have spotted and inquired about:

"Implications were revealed as 98 percent missed NameDrop TOS 'gotcha clauses' about data sharing with the National Security Agency (NSA) and employers, and about providing a first-born child as payment for SNS access."

Only 15 percent (83 persons) expressed concerns about NameDrop's policies. Of the 83 persons who expressed concerns, 11 mentioned the NSA clause, and nine mentioned the child-assignment clause. The rest mentioned concerns about the length of the policies and the trustworthiness of the SNS.

The study also asked test participants how long they spent reading policies. The findings supported the "privacy paradox" found by other researchers:

"The paradox suggests that when asked, individuals appear to value privacy, but when behaviors are examined, individual actions suggest that privacy is not a high priority... When participants were asked to self-report their engagement with privacy and TOS policies, results suggested average reading times of approximately five minutes..."

So, test participants said they spent about 5 minutes reading policies while their actual times were about a minute or less, if they read the policies at all.

With most consumers skipping online policies, they have given companies the power to insert any clauses desired into these policies. This has implications for consumers' ability to control their online reputation, privacy, and resolve conflicts (e.g., binding arbitration instead of courts).

This also has implications for how governments enforce data protection for their citizens. Historically:

"... approaches to privacy and increasingly reputation protections by governments throughout the world often draw from a contentious model referred to as the 'notice and choice' privacy framework. Notice and choice evolved from the U.S. Federal Trade Commission's (FTC) Fair Information Practice Principles, developed in the 1970s to address growing information privacy concerns raised by digitization. In the early 1980s, the FIPPs were promoted by the OECD as part of an international set of privacy guidelines, contributing to the implementation of data protection laws and guidelines in the U.S., Canada, the EU, Australia, and elsewhere... The notice and choice privacy framework was designed to "put individuals in charge of the collection and use of their personal information" (Reidenberg et al, 2014: 3)..."

The researchers' focused upon the:

"... notice component, noted by the FTC as "the most fundamental principle" (FTC, 1998: 7) of personal information protection... As the FTC (1998) notes, choice and related principles attempting to offer data control "are only meaningful when a consumer has notice of an entity's policies, and his or her rights with respect thereto." Notice policies typically... appear on websites, applications, are sent in the mail, provided in-person, generally when an individual connects with the entity in question for the first time, and increasingly when policies change. Despite suggestions that notice policy in particular is deeply flawed, strategies for strengthening notice policy continue to be seen as central to address, for example, privacy concerns associated with corporate and government surveillance, and consumer protection concerns about Big Data..."

So, the biggest lie on the Internet is that consumers agree to policies, which they really can't because they haven't read them. Governments, privacy advocates, companies, and usability professionals need to find a better way, because the current approach clearly isn't working:

"The policy implications of these findings contribute to the community of critique suggesting that notice and choice policy is deeply flawed, if not an absolute failure. Transparency is a great place to start, as is notice and choice policy; however, all are terrible places to finish. They leave digital citizens with nothing more than an empty promise of protection, an impractical opportunity for data privacy self-management, and as Daniel Solove (2012) analogizes, too much homework. This doesn't even begin to address the challenges unique to children in the realm of digital reputation..."

Absolutely, since many sites allow children as young as 14 to sign up. Policy reading rates are probably worse among children ages 14 - 17.

Download the working paper: "The Biggest Lie on The Internet" (Adobe PDF). the paper is also available here. The study used students majoring in communications. I wonder if the results would have been different with business majors or law students. What do you think?


Survey: Daily Newspaper Readership

Who reads newspapers in the United States? Do people read print versions, or has readership migrated to online versions? How has this changed over time? In its "State of the News Media 2016" report, Pew Research released results about the demographics of daily newspaper readership:

Percent of Adults Reading Daily Newspapers
Age Group 1999 2007 2015
18 - 24 42 33 16
25 - 34 44 34 17
35 - 44 54 43 21
45 - 54 63 53 28
55 - 64 69 59 38
65+ 72 66 50

Source: Pew Research Center - Daily Readership By Age - June, 2016

Percent of Adults Reading Daily Newspapers
Education Level 1999 2007 2015
High School Graduate 54 46 27
Some College 59 50 31
College Graduate 63 53 31
Some Post Graduate 68 59 38
Post Graduate Degree 60 62 39

Source: Pew Research Center - Daily Readership By Education Level - June, 2016

Percent of Adults Reading Daily Newspapers
Ethnic Group 1999 2007 2015
White 58 49 31
Black/African-American 51 42 27
Asian 51 41 22
Spanish/Hispanic Origin 39 31 18
Other 52 43 22

Source: Pew Research Center - Daily Readership By Ethnic Group - June, 2016

About overall newspaper readership, 51 percent read the print version exclusively, 5 percent read the desktop version only, another 5 percent 5% read only the mobile version, and about 7 percent read both the mobile and desktop versions.

However, some readers are subscribers and some aren't. The latter group reads newspaper articles at other sites:

"... looking at newspaper subscribers as the only readers of newspaper content misses an important part of the story. The share of newspaper readers who report reading a newspaper in digital form, or who have digital subscriptions, is not the same as the share of Americans more broadly who come across individual stories hosted on a newspaper’s website as they surf the web. The findings reported above are based on survey questions asked of individuals who self-reported reading a newspaper online or in print in the past 30 days. However, it does not include everyone who lands upon a newspaper website while searching for news information or following a link from an email or social networking post. These consumers of individual bits of information may not remember having read a newspaper, or have even realized that they did. (We have found that most people who read an article on a website do not read any other articles on that site in a given month, suggesting that this kind of incidental readership is common.) Indeed, as revealed in the digital audience section below, when it comes to all newspaper website visitors – not just subscribers – the newspapers analyzed all had more digital traffic than print subscribers."

The "State of the News Media 2016" report also includes information about cable news, local TV news, network news, online news, alternative weeklies, podcasts, and more.


In The Modern Era, More Young Adults Live With Their Parents

As a parent of three children who are now adults, this news item caught my attention. The Pew Research Center reported:

"Broad demographic shifts in marital status, educational attainment and employment have transformed the way young adults in the U.S. are living, and an analysis of census data highlights the implications of these changes for the most basic element of their lives – where they call home. In 2014, for the first time in more than 130 years, adults ages 18 to 34 were slightly more likely to be living in their parents’ home than they were to be living with a spouse or partner in their own household."

The data:

  Percent of Adults
Ages 18 to 34
Living Arrangement 1880 1940 1960 2014
Living at home with parents 30 35 20 32.1
Married or co-habitation in own household 45 46 62 31.6
Living alone, single parents, and other head of household 3 3 5 14
Other living arrangement 22 16 13 22

Several factors contributed to this shift:

"The first is the postponement of, if not retreat from, marriage. The median age of first marriage has risen steadily for decades. In addition, a growing share of young adults may be eschewing marriage altogether. A previous Pew Research Center analysis projected that as many as one-in-four of today’s young adults may never marry. While cohabitation has been on the rise, the overall share of young adults either married or living with an unmarried partner has substantially fallen since 1990.

In addition... employed young men are much less likely to live at home than young men without a job, and employment among young men has fallen significantly in recent decades. The share of young men with jobs peaked around 1960 at 84%. In 2014, only 71% of 18- to 34-year-old men were employed. Similarly with earnings, young men’s wages (after adjusting for inflation) have been on a downward trajectory since 1970 and fell significantly from 2000 to 2010. As wages have fallen, the share of young men living in the home of their parent(s) has risen."

And there are differences by gender:

"For men ages 18 to 34, living at home with mom and/or dad has been the dominant living arrangement since 2009. 'In 2014, 28 percent of young men were living with a spouse or partner in their own home, while 35 percent were living in the home of their parent(s). For their part, young women are on the cusp of crossing over this threshold: They are still more likely to be living with a spouse or romantic partner (35%) than they are to be living with their parent(s) (29%). In 2014, more young women (16%) than young men (13%) were heading up a household without a spouse or partner. This is mainly because women are more likely than men to be single parents living with their children..."

Additional findings:

"In 2014, 40 percent of 18- to 34-year-olds who had not completed high school lived with parent(s), the highest rate observed since the 1940 Census when information on educational attainment was first collected.

Young adults in states in the South Atlantic, West South Central and Pacific United States have recently experienced the highest rates on record of living with parent(s).

With few exceptions, since 1880 young men across all races and ethnicities have been more likely than young women to live in the home of their parent(s)."

The methodology included decennial census data and large samples, typically 1 percent of young adults nationwide.


Social Networking Sites With The Largest Number of News Users

Recently, some friends and I were discussing the wisdom of getting your news from social networking websites (e.g., Facebook, Twitter, Snapchat, Youtube, LinkedIn, etc.) instead of directly from news media sites. Apparently, many consumers get their news from such sites.

The Pew Research Center reported that most adults in the United States, 62 percent, get their news from social networking sites. The corresponding statistic in 2012 was 49 percent. Fewer social media site users get their news from other platforms: local television (46 percent), cable TV (31 percent), nightly network TV (30 percent), news websites/apps (28 percent), radio (25 percent), and print newspapers (20 percent). 

Pew analyzed which social networking sites were used the most for news, and whether consumers used multiple sites to obtain news. The Pew Research Center found:

"Two-thirds of Facebook users (66 percent) get news on the site, nearly six-in-ten Twitter users (59 percent) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31 percent..."

The corresponding statistics are 23 percent for Instagram, 21 percent for Youtube, 19 percent for LinkedIn, and 17 percent at Snapchat. The implications:

"Facebook is by far the largest social networking site, reaching 67% of U.S. adults. The two-thirds of Facebook users who get news there, then, amount to 44% of the general population. YouTube has the next greatest reach in terms of general usage, at 48% of U.S. adults. But only about a fifth of its users get news there, which amounts to 10% of the adult population. That puts it on par with Twitter, which has a smaller user base (16% of U.S. adults) but a larger portion getting news there."

About audience overlap, Pew found that most people (64 percent) get their news from one social media site. 26 percent get their news from two social media sites, and 10 percent get their news from three social media sites. Pew also found that more users at Reddit, Twitter, and LinkedIn seek out news versus stumbling across it by accident:

  Percent of news users of each
site who mostly get news online
Social Networking Site While doing
other things
Because they're
looking for it
Instagram 63 37
Facebook 62 38
Youtube 58 41
LinkedIn 46 51
Twitter 45 54
Reddit 42 55

Who are the news users at the five largest social sites with news users? The users vary by site:

"... while there is some crossover, each site appeals to a somewhat different group. Instagram news consumers stand out from other groups as more likely to be non-white, young and, for all but Facebook, female. LinkedIn news consumers are more likely to have a college degree than news users of the other four platforms; Twitter news users are the second most likely."

The demographic data:

Pew-social-news-users

Some of you are probably wondering about Google+ and Pinterest. Pew removed three social media sites because:

"... Pinterest, which has been shown to have a small portion of users who use it for news; Myspace, which has largely transitioned to a music site; and Google+, which through its recent transformations is being phased out as a social networking site."

The survey was conducted from January 12 to February 8, 2016 and included 4,654 respondents (4,339 by web and 315 by mail). The methodology included a randomly-selected subset of U.S. adults (6,301 total web-based persons and 474 total mail persons.