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Exhibit B: The Ongoing Cost Of A Data Breach

Internet Retailer reported:

"Heartland Payment Systems Inc. spent about $32 million in the first six months of this year on forensics, legal work and other activities related to the December 2007 database breach that resulted in the theft of millions of credit and debit card numbers, CEO Robert Carr told the U.S. Senate Committee on Homeland Security and Government affairs... Heartland this week also launched E3secure.com, an educational web site about end-to-end encryption technology and the E3 solution."

This is another clear, painful consequence for companies that fail to protect consumers' sensitive personal data. When Heartland first announced its breach incident, the company's stock dropped precipitously.

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