First, several bloggers posted animations of the changing privacy situation at Facebook. Second, a Fortune Magazine blog post disputed the backlash notion. I guess that somebody has to be contrary and highlight the opposite position.
- 30% said it is highly likely they would quit
- 30% said they would possibly quit
- 16% said they already quit
- 12% said it's not likely they would quit
- 12% said flat out that they wouldn't quit
Add up those numbers however you choose. 30% would consider themselves likely to quit is not a good statistics for any business. Combine "highly likely" and "possibly" and you arrive at the 60% statistic mentioned in the blog post. Combine "highly likely" and 'already quit" and you get 42% -- no small number to ignore either.
And, it is difficult to effectively set the privacy options on your Facebook account.
Most people I have talked with have no idea how to do it. I guess that is why usage of the Reclaim Privacy site has taken off. The site offers an open-source browser-based mechanism that Facebook members can use to inspect the privacy settings of Facebook account. If you want to learn more, Mashable provides a good review of the Reclaim Privacy site.
I fully expect the backlash to continue to grown.