Nearly 1 Million Lifelock Customers To Receive Checks From The FTC

Well, this press release says it all. Last Thursday, the U.S. Federal Trade Commission (FTC) announced in a press release that it is mailing refund checks to victims of Lifelock's allegedly false marketing claims:

"In March 2010, FTC Chairman Jon Leibowitz announced that LifeLock had agreed to pay $11 million to the FTC and $1 million to a group of 35 state attorneys general to settle charges that the company used false claims to promote its identity theft protection services, which it widely advertised by displaying the company’s CEO’s Social Security number on the side of a truck. The FTC charged that LifeLock provided less protection against identity theft than promised and made claims about its own data security that were not true. Consumers who signed up for LifeLock’s services based on those false claims will now be receiving refund checks."

Celebrities including Rush Limbaugh and Montel Williams promoted Lifelock's services. Consumer Reports reviewed Lifelock's services. In 2008, Experian sued Lifelock about the placement of Fraud Alerts, and in 2009 a California District court ruled in Experian's favor.

About 957,928 consumers will receive checks for $10.87 each. This will be the entire and only distribution to eligible consumers. If you have questions about eligibility, contact the administrator toll-free at 1-888-288-0783, or visit www.ftc.gov/refunds.

Comments

[Spencer Hale]

Advertising a SSN on the side of a truck sounds like a recipe for disaster to me...