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Smart Phones Still Don't Deliver The Privacy, Data Security, And Trust Consumers Want

Consumers love their smart phones. Over at Column Five Media, there is a really good infographic that displays the problem with today's smart phones. Some of the key statistics highlight the problem:

  • When using their smart phones, 99% of consumers consider their privacy as Extremely Important, Very Important, or Important
  • 99% of consumers rate knowing what data their smart phone apps collect as Extremely Important, Very Important, or Important
  • 99% of consumers rate access to controls about what information is shared as Extremely Important, Very Important, or Important

Yet, trust isn't there yet. Not for any of the brands. The portion of consumers who feel safe with each brand smart phones:

  • Apple/iPhone: 28%
  • Blackberry: 28%
  • Google/Android: 22%
  • Windows Mobile: 18%
  • All Other brands: 12%

From what I have read, the above statistics include adults as teens give little to no thought, consideration, or priority to privacy. Google/Android users may find the My Data Manager app helpful at tracking what data your apps collect and share. Read the entire Lookout Mobile Security inforgraphic.

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