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KISSmetrics To Pay About $500,000 To Settle Class Action Lawsuit

Several news sources reported that KISSmetrics, an online analytics company, agreed to pay about $500,000 to settle a class-action lawsuit, which alleged that the company used a combination of newer Internet technologies, commonly referred to as "Zombie E-tags," to track consumers without notice nor consent. Reportedly, terms of the proposed settlement include a $2,500 payment to each plaintiff and $500,000 to the attorneys.

MediaPost reported:

"The proposed settlement calls for an injunction banning KISSmetrics from using ETags (or other hard-to-delete cookies) to "repopulate HTTP cookies or as an alternative method to HTTP cookies for acquiring or storing information about a user’s Web browsing activity and history, without reasonable notice and choice..."

A federal judge must approve the proposed settlement. Congratulations to the attorneys and to the plaintiffs. A second class-action lawsuit is still in play.


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