Facebook, Google, and Mobile Internet Access in Developing Countries

Media Shift reported recently:

"... Internet.org announced free, limited mobile broadband in Zambia, with plans to expand to more developing countries. But there are some downsides: New users must create Facebook accounts that act as portals to the web. If users want to venture beyond the Zuckerberg-free zone and into the whole of the internet, you’ve got to pay. This makes Facebook a broker between the developing world and the open Internet, one that can set prices for visiting certain sites or could undermine privacy, according to GigaOm’s David Meyer. Similarly, Google has plans to connect some of the two-thirds of the world’s population who remain offline, spending more than $1 billion on low-orbiting satellites, and a balloon-based delivery system called Project Loon."

Opinions about these efforts?