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Survey: Most Home Users Satisfied With Voice-Controlled Assistants. Tech Adoption Barriers Exist

Recent survey results reported by MediaPost:

"Amazon Alexa and Google Assistant have the highest satisfaction levels among mobile users, each with an 85% satisfaction rating, followed by Siri and Bixby at 78% and Microsoft’s Cortana at 77%... As found in other studies, virtual assistants are being used for a range of things, including looking up things on the internet (51%), listening to music (48%), getting weather information (46%) and setting a timer (35%)... Smart speaker usage varies, with 31% of Amazon device owners using their speaker at least a few times a week, Google Home owners 25% and Apple HomePod 18%."

Additional survey results are available at Digital Trends and Experian. PWC found:

"Only 10% of surveyed respondents were not familiar with voice-enabled products and devices. Of the 90% who were, the majority have used a voice assistant (72%). Adoption is being driven by younger consumers, households with children, and households with an income of >$100k... Despite being accessible everywhere, three out of every four consumers (74%) are using their mobile voice assistants at home..."

Consumers seem to want privacy when using voice assistants, so usage tends to occur at home and not in public places. Also:

"... the bulk of consumers have yet to graduate to more advanced activities like shopping or controlling other smart devices in the home... 50% of respondents have made a purchase using their voice assistant, and an additional 25% would consider doing so in the future. The majority of items purchased are small and quick.. Usage will continue to increase but consistency must improve for wider adoption... Some consumers see voice assistants as a privacy risk... When forced to choose, 57% of consumers said they would rather watch an ad in the middle of a TV show than listen to an ad spoken by their voice assistant..."

Consumers want control over the presentation of advertisements by voice assistants. Control options desired include skip, select, never while listening to music, only at pre-approved times, customized based upon interests, seamless integration, and match to preferred brands. 38 percent of survey respondents said that they, "don't want something 'listening in' on my life all the time."

What are your preferences with voice assistants? Any privacy concerns?

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