News reports last week described in detail the operating issues that affect the integrity and reliability of products sold on the Amazon site. The Verge reported that some sellers:
"... hop onto fast-selling listings with counterfeit goods, or frame their competitors with fake reviews. One common tactic is to find a once popular, but now abandoned product and hijack its listing, using the page’s old reviews to make whatever you’re selling appear trustworthy. Amazon’s marketplace is so chaotic that not even Amazon itself is safe from getting hijacked. In addition to being a retail platform, Amazon sells its own house-brand goods under names like AmazonBasics, Rivet furniture, Happy Belly food, and hundreds of other labels."
The hijacked product pages include photos, descriptions, reviews, and/or comments from other products -- a confusing mix of content. You probably assumed that it isn't possible for this to happen, but it does. The Verge report explained:
"There are now more than 2 million sellers on the platform, and Amazon has struggled to maintain order. A recent Wall Street Journal investigation found thousands of items for sale on the site that were deceptively labeled or declared unsafe by federal regulators... A former Amazon employee who now works as a consultant for Amazon sellers, she’s worked with clients who have undergone similar hijackings. She says these listings were likely seized by a seller who contacted Amazon’s Seller Support team and asked them to push through a file containing the changes. The team is based mostly overseas, experiences high turnover, and is expected to work quickly, Greer says, and if you find the right person they won’t check what changes the file contains."
This directly affects online shoppers. The article also included this tip for shoppers:
"... the easiest way to detect a hijacking is to check that the reviews refer to the product being sold..."
What a mess! The burden should not fall upon shoppers. Amazon needs to clean up its mess -- quickly. What are your opinions.