Survey: Consumers Use Smart Home Devices Despite Finding Them 'Creepy'

Last month, Selligent Marketing Cloud announced the results of a global survey about how consumers view various brands. Some of the findings included smart speakers or voice assistants. Key findings:

"Sixty-nine percent of surveyed consumers find it “creepy” when they receive ads based on unprompted cues from voice assistants like Apple’s Siri, Amazon’s Alexa and Google Home. Fifty-one percent are worried that voice assistants are listening to conversations without their consent."

Regarding voice assistants, younger consumers are likely to believe they are being listened to without their knowledge. 58 percent of Gen-Z (ages 18-24) versus 36 percent for Baby Boomers (ages 55-75) held this view. Key findings about privacy and social media: 41 percent of respondents said they have reduced their use of social media due to privacy concerns, and 32 percent said they quit at least one social media platform within the last 12 months.

Selligent surveyed 5,000 consumers in North America and Western Europe. The company provides services to help B2C marketers. To learn more, see the Selligent "Global Connected Consumer Index."